Tags containing: "recommended reading"

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DCN’s Recommended Reading: Week of May 7, 2015

May 7, 2015 DCN

WSJ: Vox CEO Says Quality Will Trump ‘Clickbait’ (5 mins)
Mashable: I watched the Pacquiao-Mayweather fight on Periscope and saw the future (6 mins)
WSJ: Facebook Offers to Let Publishers Keep Revenue From Certain Ads (3 mins)
Medium: The beta version of a new business model for news (5 mins)
614 Group: Viewability: State of Operations Analysis and Vendor Study (3 mins)
AdExchanger: Publisher Redesigns Can Knock Viewability Out Of The Park (3 mins)
AdExchanger: The New York Times Optimistic About Viewability As Digital Ad Revs Rise 11% (2 mins)
AdExchanger: Chartbeat launches engagement tools (4 mins)

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DCN’s Recommended Reading: Week of April 30, 2015

April 30, 2015 DCN

AdAge: Apple Watch Creates Wrist-y Business for Publishers, Advertisers (5 min read)
The Atlantic: Facebook Is Eating the Internet (5 min read)
The Guardian: Google admits mistakes with news outlets as it announces new partnership (3 min read)
Re/Code: Blocking Comcast Is a Start. But if We Want Better Broadband, We Need Much More. (2 min read)
MediaPost: ANA Advises Advertisers to Make ‘Measurably Viewable’ New Digital Ad Currency Standard (1 min read)
Digiday: Hearst’s Troy Young: The modern publisher needs a platform (4 min read; 27 minute audio)
MediaPost: ANA Calls Agency Financial Relations ‘Disturbing,’ Releases Findings to Back It Up (3 min read)
Re/Code: Money Can’t Buy Everything, Comcast Learns as Deal Implodes (4 min read)
TechCrunch: Cablevision Becomes First Pay TV Provider to Resell Hulu’s Service (3 min read)

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DCN’s Recommended Reading: Week of April 23, 2015

April 23, 2015 DCN

AdWeek: Facebook Tweaks Cause Concern Among Marketers, but Not Necessarily Panic (4 min read)
AdAge: As Marketers Rush to Programmatic, Consumer-Privacy Rules Still Apply (4 min read)
PressThink: “It’s not that we control NewsFeed, you control NewsFeed…” Facebook: please stop with this. (5 min read)
Economist: Google Mobilegeddon (2 min read)
George Brock: Andy Mitchell and Facebook’s weird state of denial about news (4 min read)
New York Times: Comcast’s Track Record in Past Deals May Be Hitch for Merger With Time Warner Cable (4 min read)
WSJ: Comcast Strives to Save Merger With Time Warner Cable (5 min read)
BBC: AdBlock Plus defeats German publishers in court (3 min read)
The Atlantic: The Eternal Return of BuzzFeed (21 min read)
AdExchanger: How Can Programmatic Inspire Audiences? (3 min read)

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DCN’s Recommended Reading: Week of April 9, 2015

April 9, 2015 DCN

Nieman: The Economist’s Tom Standage on digital strategy and the limits of a model based on advertising (19 min read)
MondayNote: Jumping In bed with Facebook: Smart or desperate? (7 min read)
Medium: Micropayments for news articles are a terrible, horrible, no good, very bad idea (6 min read)
WSJ: Facebook Privacy Controls Face Scrutiny in Europe (5 min read)
Digiday: Why viewability and programmatic often don’t mix (2 min read)
WSJ: Is the Online Ad Industry Cleaning Up Its Act? (3 min read)
Digiday: Ad blocking is every publisher’s problem now (3 min read)
Nieman: By building partnerships with other newspapers, The Washington Post is opening up revenue opportunities (5 min read)

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DCN’s Recommended Reading: Week of April 2, 2015

April 2, 2015 DCN

Guardian: Facebook ‘tracks all visitors, breaching EU law’ (7 min read)
WSJ: Google Avoided FTC Probe but Others Loom (1 min read)
Fusion: How Facebook could kill the news brand (4 min read)
Seth Godin: Direct marketing (and the other kind) (5 min read)
WSJ CMO: Wooing Advertisers Gets Even Harder For Mid-Sized Web Publishers (3 min read)
Digiday: Why A+E Networks is bullish on Vessel (3 min read)
MediaPost: FTC Defends Decision Not To Prosecute Google (2 min read)
Digiday: WTF is cookie stuffing? (3 min read)

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DCN’s Recommended Reading: Week of March 26, 2015

March 26, 2015 DCN

TechCrunch: Media Tech And Venture Capital (5 min read)
Poynter: How Vox Media gets readers to share on Facebook (3 min read)
INMA: Think all news media companies have the same value proposition? Think again (4 min read)
The Baffler: Purple Reign – The unmaking of Yahoo (43 min read)
The Guardian: Guardian appoints Katharine Viner as editor-in-chief (4 min read)
NPR News: Robot Reporters: Software Turns Raw Data Into Sports, Financial Reports (3 minute listen)
Digiday: One year in: What The Guardian’s content studio has learned (3 min read)

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DCN’s Recommended Reading: Week of March 19, 2015

March 19, 2015 DCN

Jay Rosen’s Press Think: Full Stack Credibility (7 min read)
New York Times: Gigaom’s challenges: poor leadership, spending beyond means, inattention to long term problems (7 min Read)
New York Times: Biggest Advertisers Are Sending Their Dollars to Digital (2 min read)
Washington Post: Why some are terrified by the idea of a Google truth machine (5 min read)
Ad Age: New-Media Powers Say They’ll Be Profitable Soon. Don’t Ask About That Facebook Plan (3 min read)
Reynolds Journalism Institute: In the new news ecosystem, getting paid means: personalizing, bundling, and wholesale-retail pricing (16 min read)
PBS MediaShift: Journalism and Social Media: It’s a Love-Hate Affair (5 min read)

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DCN’s Recommended Reading: Week of March 12, 2015

March 12, 2015 DCN

AdAge: Another Round of Web Redesigns Brought to You by ‘Viewability’ (4 min read)
CJR: Can Tony Haile save journalism by changing the metric? (16 min read)
WSJ: The Most Powerful Player in Media You’ve Never Heard Of (6 min read)
AdAge: Former Mediacom CEO Alleges Widespread U.S. Agency ‘Kickbacks’ (3 min read)
Fusion: How an advertising company put a ‘marijuana cookie’ on your computer to get weed legalized (8 min read)
LinkedIn: The New New in Digital Advertising (10 min read)
Digiday: What worries European publishers most (2 min read)
WSJ: Trying On the Apple Watch: Natural Feel, Fewer Distractions (3 min read)

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DCN’s Recommended Reading: Week of March 5, 2015

March 5, 2015 DCN

Guardian: Nobody cares about their online privacy… until it’s gone (4 min read)
WSJ: Facebook Policies Taken to Task in Report for Data-Privacy Issues (4 min read)
Variety: Why the FCC’s Net Neutrality Vote Matters to Hollywood (5 min read)
LATimes: FCC vote could be game changer for Internet privacy (6 min read)
Guardian: Financial Times to change way it charges for online content (5 min read)
ZDNet: ‘Trust is the new currency’: Can the mobile industry win back users with privacy promises? (4 min read)
WSJ: Is Facebook Friend or Foe for Telecom Operators? (6 min read)
Re/Code: Comcast-Time Warner Deal Critics Ramp Up Opposition (3 min read)

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DCN’s Recommended Reading: Week of February 26, 2015

February 26, 2015 DCN

Gigaom: Entrepreneurs embrace net neutrality plan (except Mark Cuban) (2 min read)
Digiday: Viewability’s elephant in the room: Will advertisers pay more? (3 min read)
Entrepreneur: Attention Is the New Currency for Brand Advertising (5 min read)
Christian Science Monitor: What is intellectual privacy, and how yours is being violated (7 min read)
BusinessInsider: About.com CEO explains how he plans to make the site 1% better each week (5 min read)
Re/Code: Digital Content and the Social Flywheel (8 min read)
Paul Greenburg: Riding Above the Platforms (3 min read)
Spiegel Online: Jeff Bezos Takes Washington Post into Digital Future (16 min read)

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DCN’s Recommended Reading: Week of February 19, 2015

February 19, 2015 DCN

WSJ: Apple’s Tim Cook Skewers Those Who Don’t Protect Privacy (2 min read)
Ad Age: Tensions Run High as Advertisers, Publishers Discuss Fraud at IAB Meeting (2 min read)
MediaLink: Currency in an Attention Economy (3 min read)
The Verge: Google adds fact-checked medical information to search (2 min read)
Seth Godin: Is Google making the web stupid? (4 min read)
Ars Technica: AT&T charges $29 more for gigabit fiber that doesn’t watch your Web browsing (3 min read)
Nick Denton: Of course a brand can be your friend (7 min read)

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DCN’s Recommended Reading: Week of February 12, 2015

February 11, 2015 DCN

The Verge: The web’s inventor rallies Europe in support of net neutrality (1 min read)
Techcrunch: Google Faces Fight In Europe On Search Delisting (12 min read)
Ad Age: Healthcare.gov and State Sites Still Crawling With Ad Trackers (4 min read)
IAB: IAB research on Rising Stars Ads and Brand Equity (30+ min read)
NYT: Vox and BuzzFeed Obtain Interviews With Obama (2 min read)
Medium: 64 Ways To Think About a News Homepage (4 min read)
NYT: Lawmakers Call for Investigation Into Verizon’s Use of Mobile ‘Supercookies’ (2 min read)