Articles by: "DCN"

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DCN’s must reads: week of May 11, 2017

May 11, 2017 DCN

Here are some of the best media stories our team has read so far this week:

The Economist | Eroding exceptionalism: Internet firms’ legal immunity is under threat (9 min read)
MIT Technology Review | Digital Advertising Takes a Hit (4 min read)
New York Post | Google and Facebook could lose $2.9B in ad sales: report (2 min read)
The Wall Street Journal | The Rise of Transparent Digital Ad Buying (5 min read)
The New York Times | Ad Buyers Have a Say in Whether Real News Survives (8 min read)
The Drum | TV is not dying – it’s lies, damn lies and bad media statistics (11 min read)
Medium | This is How Google will Collapse (6 min read)
USA Today | USA TODAY asks FBI to probe rise in fake Facebook followers (7 min read)
The Washington Post | Leave it to the geniuses at Harvard to come up with a solution to fake news (3 min read)
The Economist | The world’s most valuable resource is no longer oil, but data (5 min read)
Stratechery | The Local News Business Model (11 min read)
Deadline | Liberty Media CEO: Amazon’s Capabilities Are “Ridiculously Scary” (2 min read)
HBO | Net Neutrality II: Last Week Tonight with John Oliver (20 min view)

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DCN’s must reads: week of May 4, 2017

May 4, 2017 DCN

Here are some of the best media stories our team has read so far this week:

The New York Times Magazine | Can Facebook Fix Its Own Worst Bug? (27 min read)
The Verge | Everything Verizon says in this terrible video about net neutrality vs. the truth (5 min read)
PageFair | Supporting new European data regulation (4 min read)
TechCrunch | Google will now allow 300×250 ads above the fold on mobile webpages, says they can be ‘user-friendly’ (3 min read)
Fortune | Google and Facebook Account For Nearly All Growth in Digital Ads (3 min read)
Mumbrella Asia | Ad tech has ‘morphed into a monster’ with billions of ad dollars being handed to ‘middlemen’ (4 min read)
Ars Technica | Report: Facebook helped advertisers target teens who feel “worthless” (3 min read)
The Wall Street Journal | Twitter Teams Up With Bloomberg for Streaming News (3 min read)
The Financial Times | Publishers warm to Google plan for Chrome ad-blocker (3 min read)
The Guardian | Facebook admits: governments exploited us to spread propaganda (3 min read)

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DCN’s must reads: week of April 27, 2017

April 27, 2017 DCN

Here are some of the best media stories our team has read so far this week:

Financial Times | Modern monopolists are redefining competition (3 min read)
The New York Times | Is It Time to Break Up Google? (7 min read)
The Globe and Mail | In conversation with Irwin Gotlieb, an ad buyer in a Google world (7 min read)
WSJ| Publishers Weigh Pros and Cons of Potential Google Ad-Blocking Feature (4 min read)
Digiday | The Guardian pulls out of Facebook’s Instant Articles and Apple News (3 min read)
Business Insider | The evidence is piling up — Silicon Valley is being destroyed (5 min read)
The Drum | Are we entering adtech’s era of accountability (7 min read)
Advertising Week | With Brand Safety in Focus, Digital Advertisers Are Quickly Shifting Toward Direct Programmatic (3 min read)
The Washington Post | The FCC just released a plan to undo its own net neutrality rules (5 min read)
The New York Times Magazine | Can Facebook Fix Its Own Worst Bug? (29 min read)
Fortune | Hulu and the Fight for Real-Time TV (20 min read)

Advertising | Industry-Research

Pre-roll is the most informative and engaging video ad format

April 21, 2017 DCN

As brands continue to identify the most impactful video advertising formats, the report shared detailed insights about which format elicits the strongest consumer reaction. IPG Media Lab and YuMe recently released the results of a study that looks at user experience across video ad formats and devices, performance against brand KPIs and optimizing performance across video ad formats. Their report, Ad Format (R)evolution finds that pre-roll remains a solid, formidable platform in which to showcase brand offerings. Compared to mid-roll and outstream, pre-roll is considered the least interruptive across devices, with only 17% of mobile device users feeling the ad interrupts the content, compared with 60% on outstream and 72% on mid-roll.

Other key findings include:

The least intrusive formats are also the most memorable.
Mid-roll ranked higher in message recall for desktop viewers at 27%, compared to 8% for outstream.
Pre-roll feels more engaging.
Unskippable pre-roll is the clear winner on mobile.
Social video is well integrated and less disruptive to the browsing experience than other formats.
Mid-roll works better on larger screens.
More than half of those surveyed want to close both outstream and pre-roll ads immediately.

This research confirms that consumers are most critical of ads on mobile, which is their most personal device. And among the conclusions, the report emphasizes how important it is for advertising to minimize its intrusiveness and maximize engagement in order to generate higher purchase intent for all ad formats and delivery channels.

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DCN’s must reads: week of April 20, 2017

April 20, 2017 DCN

Here are some of the best media stories our team has read so far this week:

Ad Week | How Brands and Agencies Are Fighting Back Against Facebook and Google’s Measurement Snafus (17 min read)
The Washington Post | Google and Facebook oppose managing the Internet. Except when they’re doing it. (4 min read)
The Verge | The FCC’s plan to kill net neutrality will also kill internet privacy (5 min read)
Motherboard | Princeton’s Ad-Blocking Superweapon May Put an End to the Ad-Blocking Arms Race (5 min read)
Advertising Age | Advertisers, Agencies and Publishers Need to Fight a Common Enemy — Bad Guys — Not Each Other (3 min read)
Ad Exchanger | The Market For Ad-Tech Startups Is As Inhospitable As Ever (4 min read)
The New York Times | How YouTube’s Shifting Algorithms Hurt Independent Media (7 min read)
Buzzfeed | This Survey Shows Americans Can’t Agree On What Exactly “News” Is On Facebook (5 min read)
The New York Times | A Lesson in Moscow About Trump-Style ‘Alternative Truth’ (9 min read)
Advertising Age | World Wide Whitelist: Will Brand Safety Strip the Web of Its Color? (4 min read)
The Verge | Instant Recall (15 min read)
The Washington Post | Facebook still denies what it is. The Cleveland murder shows how. (4 min read)

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DCN’s must reads: week of April 13, 2017

April 13, 2017 DCN

Here are some of the best media stories our team has read so far this week:

Wired | Stronger Privacy Laws Could Save Advertising From Itself (7 min read)
The New York Times | He Buys a Lot of Ads, and He’s Frustrated With Digital (6 min read)
Politico | How a telecom-tech alliance wiped out FCC’s privacy rules (5 min read)
Fast Company | Why Ad Agencies Shouldn’t Fear Facebook’s Creative Shop (9 min read)
Recode | Silicon Valley is beginning to fight the Trump administration’s net neutrality plan (2 min read)
iPolitics | What happens when Postmedia finally dies? (6 min read)
Digiday | Facebook faces increased publisher resistance to Instant Articles (4 min read)
The Guardian | From nasty to nice: how adblockers are trying to pivot (5 min read)
Digiday | How Bild uses Facebook Instant Articles to drive subscriptions (3 min read)
The Times | Digital giants are trampling on the truth (5 min read)
Digiday | The Atlantic is now telling ad blockers to whitelist or pay up (3 min read)

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DCN’s must reads: week of April 6, 2017

April 6, 2017 DCN

Here are some of the best media stories our team has read so far this week:

The Wall Street Journal | Fake News and the Digital Duopoly (6 min read)
TheVerge | Oath isn’t just a terrible name — it’s going to be a nightmare ad-tracking machine (6 min read)
The New York Times | The Online Ad Industry Is Undergoing Self-Reflection. That’s Good News. (3 min read)
Consumer Affairs | Broadband providers promise to protect consumers’ privacy (3 min read)
Buzzfeed | In Spite Of The Crackdown, Fake News Publishers Are Still Earning Money From Major Ad Networks (11 min read)
The Daily Beast | A YouTube Star, Reddit Detectives, and the Alt-Right Call Out a Fake News Story. Turns Out It Was Real. (5 min read)
The Guardian | Tim Berners-Lee: selling private citizens’ browsing data is ‘disgusting’ ( 8 min read)
AdExchanger | P&G’s Pritchard Tells Agencies To Step Up And Simplify (4 min read)
Digiday | Will the duopoly face government intervention? (3 min read)

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DCN’s must reads: week of March 30, 2017

March 30, 2017 DCN

Here are some of the best media stories our team has read so far this week:

The Guardian | Are we finally reacting to the disruptive supremacy of Facebook and Google? (5 min read)
The Wall Street Journal | TV Networks See an Opportunity in Google Ad Backlash (5 min read)
Ad Age | J&J and Verizon Join Major Marketers Suspending YouTube Advertising (2 min read)
The New York Times | AT&T and Johnson & Johnson Pull Ads From YouTube (3 min read)
Axios | Almost 20% of digital ad spending could be wasted (2 min read)
The Wall Street Journal | This Graphic Shows Why Google Got in Trouble Over Ad Placement (2 min read)
AdvertisingAge | Who Wins and Who Loses in YouTube’s Falling Out With Brands (4 min read)
Business Insider | The Guardian is suing ad tech company Rubicon Project (4 min read)
Art + Marketing | Brands need to fire adtech (10 min read)
Recode | YouTube’s ad mess gives advertisers leverage for what they really want: More data (5 min read)
The Telegraph | Exclusive: Google and social media companies could be prosecuted if they show extremist videos (3 min read)
The Washington Post | Scott Pelley is pulling no punches on the nightly news — and people are taking notice (5 min read)
CJR | The Platform Press: How Silicon Valley reengineered journalism (2h read)

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DCN’s must reads: week of March 23, 2017

March 23, 2017 DCN

Here are some of the best media stories our team has read so far this week:

Stratechery | Ad Agencies and Accountability (13 min read)
FT | YouTube controversy shakes up digital advertising (6 min read)
The New York Times Magazine | Platform Companies Are Becoming More Powerful — but What Exactly Do They Want? (7 min read)
Axios | Almost 20% of digital ad spending could be wasted (1 min read)
Monday Note | Quality for news is mostly about solving the reputation issue (5 min read)
Engadget | FCC: Your cybersecurity isn’t our problem (5 min read)
Digiday | Unraveling header bidding’s problems with user data (3 min read)
Arvind Narayanan | The Princeton Web Transparency and Accountability Project (40 min read)
The Guardian | ‘Disputed by multiple fact-checkers’: Facebook rolls out new alert to combat fake news (4 min read)
Advertising Age | Coalition for Better Ads Might Not Be the Solution Marketers Were Hoping For (4 min read)
TheMediaBriefing | ‘Truth’ is diluted when publishers chase scale (4 min read)

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DCN’s must reads: week of March 16, 2017

March 16, 2017 DCN

Here are some of the best media stories our team has read so far this week:

World Wide Web Foundation | Three challenges for the web, according to its inventor (6 min read)
Business Insider | A bug in Google’s AMP pages is inflating traffic metrics (2 min read)
The Drum | ‘The stakes are super high’: Publishers at SXSW discuss the linear, creeping threat of ad blocking (4 min read)
FT | Big news brings only tiny returns for publishers (4 min read)
The Information | Facebook’s Uphill Battle To Win Back Publishers (4 min read)
The Conversation | How Facebook and Google changed the advertising game (5 min read)
Ad Age | Can Big Digital Players Meet P&G’s Measurement Deadline? It’s Far From Certain (4 min read)
Buzzfeed | IJR Lands The Only Press Spot On Tillerson’s Plane To Asia (3 min read)
The Washington Post | Trump’s media-bashing is making it easier for foreign regimes to gag the press (5 min read)
The New York Times | Snapchat Pornography to Test Advertisers’ Tolerance for Risk (4 min read)
NiemanLab | Forbes rebuilt its new mobile website as a Progressive Web App (4 min read)

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DCN’s must reads: week of March 9, 2017

March 9, 2017 DCN

Here are some of the best media stories our team has read so far this week:

Advertising Age | P&G’s Pritchard Blasts Objections to His Digital Demands as ‘Head Fakes’ (6 min read)
Bloomberg | Fox CEO Worried About Dismissal of Negative Stories as Fake News (2 min read)
Poynter | Press freedom organizations are teaming up to start a news site (3 min read)
The Mercury News | Wolverton: With addition of YouTube, pay TV market thriving — for now (5 min read)
Select/all | Google’s Dangerous Identity Crisis (6 min read)
The Guardian | Watchdog to launch inquiry into misuse of data in politics (5 min read)
Contently | Changing the Currency in Advertising: Chartbeat Founder Tony Haile on the Future of Content Measurement (11 min read)
The Outline | Google’s Featured Snippets Are Worse Than Fake News (13 min read)
BBC | Facebook failed to remove sexualised images of children (5 min read)
Consumer Reports | FCC Votes to Block New Internet Privacy Rule (7 min read)
CJR | Study: Breitbart-led right-wing media ecosystem altered broader media agenda (15 min read)
Recode | Facebook has started to flag fake news stories (3 min read)

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DCN’s must reads: week of March 2, 2017

March 2, 2017 DCN

Here are some of the best media stories our team has read so far this week:

BOKonAds | Data is fallout, not oil (16 min read)
The Dr. Oz Show | Oz Talk: How Good Advertising Gets on Bad Websites (4 min video)
The Guardian | Robert Mercer: the big data billionaire waging war on mainstream media (24 min read)
B&T | Nicole Sheffield: IAB Lost Control Of Digital Conversation (2 min read)
AdExchanger | Republican-Led FCC Looks To Block ISP Privacy Rules (3 min read)
Time | Don’t Dismiss President Trump’s Attacks on the Media as Mere Stupidity (18 min read)
CNN | Former FCC chairman: Things are ‘going the way I feared’ (3 min read)
The Drum | Will February 2017 go down as the month that destroyed adtech? (10 min read)
AdExchanger | The Digital Ad Ecosystem Is Messy And TrustX Is Grabbing A Broom (5 min read)
CNN | The real definition of fake news (4 min video)
Columbia Journalism Review | We analyzed two weeks of Spicer press briefings. Here’s what we learned. (7 min read)
Medium | Post Cable Networks (9 min read)