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DCN’s recommended reading: week of December 3, 2015
December 3, 2015 | By DCN
Our recommended reads from around the web:
- WSJ: Outside Voices: I’d Like to Teach the World to Ad Block (4 min read)
- AdExchanger: If You’ve Got A Problem With Fraud, You’re Doing Programmatic Wrong (5 min read)
- NetNewsCheck: Dallas Morning News Will Take Third Try At Paywall in ’16 (5 min read)
- MediaPost: It’s About Time, Literally: Ad Industry Eyes Temporal Planning (3 min read)
- WSJ: James Murdoch: Video Ads Like Facebook’s ‘Not Really Earning Anybody’s Attention’ (4 min read)
- New York Times: Start-Up Leaders Embrace Lobbying as Part of the Job (8 min read)
- Digiday: Copyranter: Advertising is not a science. It never will be (2 min read)
- Christian Science Monitor: The ad blockers debate: What’s at stake for consumers and Web publishers (5 min read)
- WSJ: Lending Startups Look at Borrowers’ Phone Usage to Assess Creditworthiness (4 min read)
- WFA: An Advertiser’s View on Ad Blocking (4 min read)
- The Economist: The rise and fall of the unicorns (8 min read)