Our recommended reads from around the web:

• The Atlantic: Raiders of the Lost Web (17 min read)
• AdExchanger: : Dunkin’, McDonald’s and ADT Debate: Can We Trust Tech Platforms With Our Data? (5 min read)
• MediaBriefing: What loyalty schemes mean for the UK newspaper market (5 min read)
• WSJ: Reluctant Media Companies Join YouTube’s Subscription Service (3 min read)
• MediaPost: ANA Awards ‘Transparency’ Project, Begins With Confidential Interviews (2 min read)
• The Conversation: Need for speed finally trumps demands of ad trackers to offer a sleeker mobile web (3 min read)
• EFF: Internet Companies: Confusing Consumers for Profit (5 min read)
• AdAge: As Marketers’ Annual Meeting Aims to Inspire, Some Big Topics Are Left Aside (4 min read)
• Don Marti: Why users will have a L.E.A.N. beef with adtech (7 min read)
• WSJ: PepsiCo Executive Says Agency Model is Going to Break (1 min read)
• Hollywood Reporter: Michael Wolff on the Wild West of TV Metrics and the New War on Nielsen (6 min read)
• MediaPost: Ad-Blocking Horse Leaves; IAB Closes Barn Door (2 min read)
• AdExchanger: We Need an Ad Blocker That Works for Everybody, Including Publishers (4 min read)