Our recommended reads from around the web:

• Bloomberg: How much of your audience is fake? (22 min read)
• Doc Searls: Beyond ad blocking — the biggest boycott in human history (3 min read)
• MediaPost: FTC’s Julie Brill Tells Ad Tech Companies to Improve Privacy Protections (2 min read)
• AdExchanger: 71% Of Ad-Block Users Would Consider Whitelisting Sites That Don’t Suck (6 min read)
• MediaPost: GroupM Demands Ad Nets Enforce Anti-Piracy (2 min read)
• Digiday: The FT has 13 brands on board for time-based ad campaigns (3 min read)
• Mozilla: Our Industry Must Respect Its Users (2 min read)
• Jason Calacanis: Apple’s brilliant assault on advertising — and Google (9 min read)
• Guardian: Facebook is making more and more money from you. Should you be paid for it? (2 min read)
• Fortune: Between intrusive ads and outright fraud, the online ad industry is a mess (3 min read)
• Re/code: Advertising 2.0: A Call to Think (4 min read)