Our recommended reads from around the web:

• NYT: The Virginia Shooter Wanted Fame. Let’s Not Give It to Him. (8 min read)
• Doc Searls: Apple’s content blocking is chemo for the cancer of adtech (6 min read)
• AdAge: One Answer to Ad Blocking Is Fewer (Yes, Fewer), Better Ads (4 min read)
• WSJ: Outside Voices: Marketers Need To Modernize, Not Just Switch Their Agencies (4 min read)
• Guardian: New York Times v Amazon: a clash of cultures (3 min read)
• Washington Post: The messy battle to protect your data from your own Internet provider (5 min read)
• WSJ: Advertisers Only Want to Buy Viewable Mobile Ads, but Sellers Are Waiting For Standards (8 min read)
• USA Today: Wolff: Newspapers, embrace digital or resist (5 min read)
• The MediaBriefing: Reinventing scarcity: The opportunity of livestreaming for publishers (7 min read)
• CJR: How local papers are looking ‘over the top’ as part of a new model for video (6 min read)
• Poynter: Commentary: Why newspaper content counts for all of us (3 min read)