2nd Watch surveyed 500 IT and marketing professionals in large and midsize companies regarding the use of big data, Internet of Things (IoT) and cloud-based data warehouse technologies to support digital marketing plans and programs. The results indicate growing confidence in the use of these technologies and success deploying them. 2^nd Watch has released an infographic that provides top line results from its research.

Among their key findings:

• 50% of respondents are likely to expand use of big data to support digital marketing.
• 24% use data to power campaigns and promotions
• 47% say that big data-base digital marketing campaigns have been effective for meeting customer engagement and demand generation goals
• 53% say it’s likely they’ll expand IoT-based digital marketing programs
• Nearly 20% are being very aggressive this way, and another 27% plan to begin an IoT project for digital marketing soon
• 29% leverage the IoT to better understanding of customer preferences