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Press Release
OPA Unveils Biometric and Eye Tracking Research To Assess the Effectiveness of New OPA Ad Units
November 2, 2010 | By Research Team—DCN
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Press Release
A Sense of Place: Why Environments Matter Explores Why Consumers Respond to Brand Advertising Differently Across Online Environments
June 30, 2010 | By Research Team—DCN -
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New Research Uncovers Findings In Online Ad Effectiveness: Ad Placement Matters When Building Brands
April 27, 2010 | By Research Team—DCN -
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New Research Shows Advertising on Ad Networks Provides Smallest Change For Advertisers
August 13, 2009 | By Research Team—DCN -
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Online Publishers Association Study Shows Consumers Exposed to Display Advertising Are More Engaged and Spend More Money Online
June 25, 2009 | By Research Team—DCN -
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NEW RESEARCH SHOWS ADVERTISING EFFECTIVENESS IS UP ON ORIGINAL CONTENT SITES DESPITE ECONOMIC DOWNTURN
January 8, 2009 | By Research Team—DCN -
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Local Online Media Hold Significant Advertising Advantage
August 19, 2008 | By Research Team—DCN -
Press Release
Online Advertising Effectiveness Gets Significant Boost From Branded Content
June 30, 2008 | By Research Team—DCN -
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Consumers More Likely To Act on Video Ads Viewed on Media Sites, According to Online Publishers Association Study
June 19, 2007 | By Research Team—DCN -
Press Release
The Mobile Web Offers a Rich Platform for Content and Advertising, According to Online Publishers Association Study
March 8, 2007 | By Research Team—DCN