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Hot Topic – Shifting tides from OMP to direct sold

September 7, 2023 @ 11:00 am - 11:45 am | Virtual

These hot topic discussions will bring together DCN members to discuss the most pressing issues impacting their ad sales and business teams: From managing a cookie-less future, to brand safety, to tensions between advertising and subscriptions and more – these closed-door, members-only discussions are the best place to share insights with your senior executive peers that will shape and grow your business.

This session is hosted by:

Sponsors

Permutive’s Audience Platform puts publishers in control of their revenue by enabling them to reach and monetize 100% of their audience while respecting consumer privacy. Permutive enables publishers to develop unique audience insights, optimize campaigns on the fly, and provide detailed mid- and post-campaign reports. In unlocking the true value of their audience, Permutive’s customers drive direct deals, win more RFPs, and secure repeat business with advertisers. Permutive is trusted by the world’s largest publishers including News Corp, Hearst, BuzzFeed, Penske Media, Future plc, the BBC, The Guardian, Vox Media, Insider, Hubert Burda Media, Condé Nast International, Trusted Media Brands, Hello! and Unify.
Theorem is a complete media and marketing services provider designed for the digital age. We help our clients scale, by executing, managing, analyzing and optimizing all forms of digital media and marketing campaigns on their behalf. Allowing our clients to save time and money, so they can focus on their own business success. Across 20 years, we have helped our clients become more commercially effective and operationally efficient by combining consultancy, managed services and automaton solutions.