A few weeks ago before the holidays, 31 DCN and TRUSTX publisher members convened online for a CPRA “Off the Record” Digital Dialogue. The discussion focused on ways publishers can turn CPRA policy disclosures into differentiators that build trust. Feedback we received about the online discussion was quite positive, and so we’re planning to host another virtual meeting with the planned subject, “defining what to do with the grey area of sensitive data.”

The DCN Legal and Legislative Committee’s monthly virtual meetings summarize and comment on important policy, legal, and legislative news surrounding digital content.

This is a free event for DCN members.  The unique, members-only attendee list allows for open conversation, information sharing and networking .  Please feel free to share this invitation to colleagues within your organization.

Agenda

Discussion of DCN Roadmap for 2023 Policy and Legal Landscape

The DCN Legal and Legislative Committee’s monthly virtual meetings summarize and comment on important policy, legal, and legislative news surrounding digital content.

This is a free event for DCN members.  The unique, members-only attendee list allows for open conversation, information sharing and networking .  Please feel free to share this invitation to colleagues within your organization.

AGENDA: Discussion of DoJ Suit vs Google Ad Tech

On this call, we will review the major claims by the Department of Justice against Google’s ad tech services. In addition, we are pleased to announce that Dina Srinivasan and Roger Alford will be on hand to provide their analysis of the lawsuit. Ms. Srinivasan and Mr. Alford have been integral in assisting with a similar case brought by a bipartisan group of state attorneys general led by Texas Attorney General Ken Paxton.

The DCN Next: Summit brings together executives from Digital Content Next’s member companies – and select invited guests – to learn from insight-packed speakers. No other media event offers this mix of high-level views on the issues that will help drive the business of digital media forward, coupled with a closed-door setting that guarantees candid, open discussion.

DCN members can view videos by logging in or registering for the DCN website member center using the links in the top right corner of the site.  Once logged in, the video links appear below each speakers headshot.

Habit formation is an important part of publishers’ subscription models. The Washington Post’s Jessica Gilbert discusses how The Post is building new experiences for its audience to not only create rituals for existing readers but also draw in new subscribers. She dives into two of the latest product offerings from The Post: “Newsprint,” a personalized AI-driven feature that presents a subscriber’s most read news topics, journalists and stories from the past year along with recommendations of other new areas to explore; and a soon-to-be-launched daily news quiz.

These hot topic discussions will bring together DCN members to discuss the emerging issues impacting their tech and product teams including data management, modern tech stacks, compliance, AI, accessibility and more. These closed-door, members-only discussions are the best place to share insights with your senior executive peers that will shape and grow your business.

The session will take a deep dive into the launch of Bloomberg Originals, a new brand for premium video programming on Connected TV, Bloomberg TV primetime and Bloomberg.com. It will examine the strategy behind the launch, execution of the rebrand — including the debut of new original programming — and success of Bloomberg TV (BTV/BTV+) on streaming.

These hot topic discussions bring together DCN members to discuss the most important issues impacting their streaming efforts: From creative challenges and product development to churn-reducing marketing strategies, audience dynamics and more. These closed-door, members-only discussions are the best place to share insights with your senior executive peers that will shape and grow your business.

The DCN Legal and Legislative Committee’s monthly virtual meetings summarize and comment on important policy, legal, and legislative news surrounding digital content.

This is a free event for DCN members.  The unique, members-only attendee list allows for open conversation, information sharing and networking .  Please feel free to share this invitation to colleagues within your organization.

AGENDA: Discussion of AI Principles

Michael Nagle, GM, Streaming, USA Today/Gannett interviewed by Christy Tanner, Partner in Residence, The Nunatak Group & President, Tanner Media

Gannett focuses on making its content “portable” by offering news, information, entertainment, and lifestyle stories that can assist viewers in some small way. FAST offers an extension of this, but it is also critical to identify how each new distribution channel can best be used to serve the needs of the audience. And, as FAST channels evolve and old school cable continues to erode, Gannett seeks to improve the life of their audiences – either by showing them something useful or by providing information. This session will explore how Gannett is strategically approaching the evolution of FAST to better serve its audiences through this new medium.

These hot topic discussions bring together DCN members to discuss the most important issues impacting their streaming efforts: From creative challenges and product development to churn-reducing marketing strategies, audience dynamics and more. These closed-door, members-only discussions are the best place to share insights with your senior executive peers that will shape and grow your business.

Going Deeper: Looking within evergreen content to understand enthusiast consumer behavior and leveraging seasonality

Breton Fischetti, VP of Commerce at Recurrent breaks down everything you’re overlooking about evergreen content. With brands like The Drive, BobVila.com, Outdoor Life, and Popular Science, Recurrent’s Commerce teams leverage granular detail, enthusiast audiences, and brand authority to produce hyper-seasonal and specific content to build diverse editorial strategies and partnerships.

This Next: Conversation brings together DCN members to discuss the essential components of building and growing their affiliate revenue strategy: From audience and advertiser trust to newsroom alignment to pricing and promotion – what are you most interested in discussing? Bring your thoughts and questions to these closed-door, members-only discussions, the best place to share insights with your senior executive peers to shape and grow your business.

The DCN Legal and Legislative Committee’s monthly virtual meetings summarize and comment on important policy, legal, and legislative news surrounding digital content.

This is a free event for DCN members.  The unique, members-only attendee list allows for open conversation, information sharing and networking .  Please feel free to share this invitation to colleagues within your organization.

Join Vox Media’s executive producer of branded audio, Annu Subramanian for a virtual discussion on how she and her team at Vox Media’s in-house brand studio, Vox Creative utilize their deeply established relationships with hosts and editorial talent to produce effective ads for brands that are authentic to the host and audience.

This Next: Conversation brings together DCN members to discuss the essential components of building and growing their audio strategy: From advertising best practices to social audio to distribution dynamics – what are you most interested in discussing? Bring your thoughts and questions to these closed-door, members-only discussions, the best place to share insights with your senior executive peers to shape and grow your business.

At The Post, audience insights play a central role in creating products that our readers need, reinforcing the value of subscribing. The Washington Post’s Erika Allen discusses how The Post is using data dives to build new experiences, guide ideation for future products, verticals and franchises that align with audience desires.

These hot topic discussions will bring together DCN members to discuss the most pressing issues impacting their subscription strategy: From dynamic paywalls to waking sleeping subscribers, to encouraging maximum engagement and more – these closed-door, members-only discussions are the best place to share insights with your senior executive peers that will shape and grow your business.

How National Geographic is monetizing their global fanbase

The presentation and Q/A will focus on how Nat Geo continues to evolve its subscription strategy to adapt to changing consumer behavior and advertising needs.

These hot topic discussions will bring together DCN members to discuss the most pressing issues impacting their subscription strategy: From dynamic paywalls to waking sleeping subscribers, to encouraging maximum engagement and more – these closed-door, members-only discussions are the best place to share insights with your senior executive peers that will shape and grow your business.

Login or register to the DCN member center to view the on-demand video (on desktop see top right corner of page, on mobile the top center).

Join Rande Price, DCN’s VP of Research and Bruce Friend, Senior Advisor, Screen Engine/ASI, for a review of results from our new consumer subscription research: Digital Media Subscription Tracking. This research covers a wide range of subscription services, including SVOD, MVPD, vMVPD, digital newspapers, magazines, and audio – as well as usage metrics for AVOD and FAST services. Conducted quarterly, the research will allow DCN member companies to identify trends and track market penetration, shifts, and growth as they navigate the rapidly changing media landscape.

We understand the value of this information to all DCN members, and we are pleased to offer a summary of the Q1 2023 study results during this members-only virtual event. Subsequent waves will be exclusive to DCN Benchmark participants, who provide proprietary market intelligence for our Benchmark reports.

If you would like to participate in the DCN Benchmark report, please contact Rande: [email protected].

The study is available to DCN members here.

This half-day live event in NYC will bring together DCN members to discuss the most pressing issues impacting their tech and product teams: From data management to modern tech stacks, development strategies, UX, compliance, AI, accessibility and more – these closed-door, members-only discussions are the best place to share insights with your senior executive peers that will shape and grow your business.

This full-day event in Washington, DC will allow DCN members to meet key Members of Congress and staff who are discussing and developing high-profile policy solutions. From consumer privacy to tech competition to copyright and AI, DCN members will have an opportunity to speak with a collective voice about the importance of high-quality news and entertainment. DCN will organize and lead teams to meet with policymakers on Capitol Hill. At the end of the day, we will gather to network with colleagues, share what we learned and discuss next steps.

The DCN Legal and Legislative Committee’s monthly virtual meetings summarize and comment on important policy, legal, and legislative news surrounding digital content.

This is a free event for DCN members.  The unique, members-only attendee list allows for open conversation, information sharing and networking .  Please feel free to share this invitation to colleagues within your organization.

Agenda:

• Update on Canadian Online News Act
• Discussion re Potential FCC Regulation of Streaming Services

If your company currently participates in DCN benchmark reports, you can access the Video on Demand by signing into the DCN member center (or create an account) using the link in the top right corner.

If you’d like to access the report, or if your company is currently not participating in DCN benchmark reports, and you are interested or have any questions, please contact [email protected].

*****

Join your fellow benchmark participants for a timely discussion and insights about market expectations through year-end. Here’s what we have planned:

• Insights from a leading industry analyst on business expectations through year-end;
• Trends from DCN’s latest Quarterly Revenue Report;
• NEW data from the second wave of DCN’s consumer subscription research, the Digital Media Subscription Tracking report; and
• Q&A and open discussion with members.

The NEW Digital Media Subscription Tracking report is designed to provide consumer data on a wide range of subscription services, including SVOD, MVPD, vMVPD, digital newspapers, magazines, audio, and usage metrics for AVOD and FAST services.  Wave 1 was released to all DCN members in May. Wave 2, exclusive to benchmark participants, includes quarter over quarter trends brand-specific data for the first time.

*****

DCN’s benchmark products include the Quarterly Revenue Report, Annual Benchmark Report, and Quarterly Digital Media Subscription Tracking Report, and Media Insights Exchange events. All products and are exclusive to DCN members who participate and contribute data under NDA.

“The truth is always brand safe.“
—Ad Fontes Media/Civic Science

The concept of “brand safety” came from a good place. But its broad-stroke application has eliminated some of the most desirable media environments for advertisers; environments with robust engagement, highly-educated readers, and that deliver brand lift.

The situation is getting even more challenging with the growing amount of AI-generated low-quality content websites – 25 new sites every week, according to NewsGuard.  A recent ANA survey found advertisers are wasting around $13 billion paying for programmatic ads that end up on these “made for advertising” websites.

Join this hot-topic conversation where we’ll share proprietary research insights around current consumer sentiments and discuss how brands can benefit enormously from a more thoughtful—and strategic— consideration of premium high-quality news publishers.

These hot topic discussions will bring together DCN members to discuss the most pressing issues impacting their ad sales and business teams: From managing a cookie-less future, to brand safety, to tensions between advertising and subscriptions and more – these closed-door, members-only discussions are the best place to share insights with your senior executive peers that will shape and grow your business.

These hot topic discussions will bring together DCN members to discuss the most pressing issues impacting their ad sales and business teams: From managing a cookie-less future, to brand safety, to tensions between advertising and subscriptions and more – these closed-door, members-only discussions are the best place to share insights with your senior executive peers that will shape and grow your business.

This session is hosted by:

The DCN Legal and Legislative Committee’s monthly virtual meetings summarize and comment on important policy, legal, and legislative news surrounding digital content.

This is a free event for DCN members.  The unique, members-only attendee list allows for open conversation, information sharing and networking .  Please feel free to share this invitation to colleagues within your organization.

This half-day live event in NYC will bring together DCN members to discuss the wide range of factors impacting subscription businesses today including organizational challenges, aligning data and insights with action, balancing ad sales with subscriber experience, creating maximum engagement, and more. Join us for this closed-door, members-only event, the best place to share insights with your senior executive peers that will shape and grow your business.

Sponsored by:

To view the on-demand video, login or register to the DCN member center (on desktop see top right corner of page, on mobile the top center).

The report and a summary of it are available here.

Join Rande Price, DCN’s VP of Research and Steve Seidmon, for a review of results from our new research: Digital Media Audience Diversity Study. This research examines the attitudes, values and behaviors of diverse audiences’ digital media habits and brand loyalty. Here’s what we’ll cover:

• Review of new DCN research on the attitudes, values, and behaviors of different generational segments and racial, ethnic, and identity (REI) cohorts concerning digital media;
• Perspectives and preferences of respondents engagement with digital media content and their views on REI representation and portrayal;
• Subscription practices, relationship to ad-supported content; and
• Q&A and open discussion with members.

The DCN Legal and Legislative Committee’s monthly virtual meetings summarize and comment on important policy, legal, and legislative news surrounding digital content.

This is a free event for DCN members.  The unique, members-only attendee list allows for open conversation, information sharing and networking .  Please feel free to share this invitation to colleagues within your organization.

Agenda

• Review draft DCN comments on AI to US Copyright Office

This half-day live event in NYC will bring together DCN members to discuss the critical topics impacting the video business today including SVOD/AVOD/FAST strategy, content production, audience dynamics, product differentiation and more. Join us for this closed-door, members-only event, the best place to share insights with your senior executive peers that will shape and grow your business.

Join your fellow benchmark participants for a timely discussion and insights about market expectations through year-end. Here’s what we have planned:

• Insights from Vicent Létang , EVP, Managing Partner, Global Market Intelligence at MAGNA, a division of IPG Mediabrands on business and outlook for 2024;
• Trends from DCN’s latest Quarterly Revenue Report; and
• Q&A and open discussion with members.

The Digital Media Subscription Tracking Report Q3 2023 – Wave 3 includes quarter-over-quarter trends and brand-specific data. Feel free to share the report with those in your organization who will benefit from this quarterly analysis. However, please do NOT distribute the report outside of your company.

The on-demand video is only only accessible to DCN members participating in the Annual Benchmark and Quarterly Revenue Report.  Login or register for the DCN member center using the button in the top right corner.  If you have any issues please contact [email protected].

If would like the report or this research presented to any teams in your company, please, contact [email protected].

This event has been cancelled.  We apologize for the inconvenience.

When creating new ad products, we all know it’s necessary to balance the user experience with your ad load and performance. But instead, by taking a user-centered approach to ad design and product development, you can increase create trust and drive brand lift for your clients. Erica Osher, VP of Sponsorship Products and NPM Creative, will share how she and her team approach driving revenue while being mindful of protecting the brand and credibility of NPR and its products and content.

These hot topic discussions will bring together DCN members to discuss the most pressing issues impacting their ad sales and business teams: From managing a cookie-less future, to brand safety, to tensions between advertising and subscriptions and more – these closed-door, members-only discussions are the best place to share insights with your senior executive peers that will shape and grow your business.

The Advertising Strategy series is sponsored by:

To view the on-demand video, login or register to the DCN member center (on desktop see top right corner of page, on mobile the top center).

With younger audiences increasingly getting their news from third party platforms and “news aversion” becoming prominent across audiences, it’s clear the media industry is once again on the precipice of transformative change – but what exactly should editorial teams do? Join Marcus Mabry, SVP of Editorial and Programming at CNN Digital to discuss how media leaders can not only adapt but also thrive in the face of change. As an industry veteran who’s been at the forefront of the rise and fall of newsmagazines and newspapers and the emergence of digital natives – Marcus will draw on his POV as a Black and LGBTQIA+ newsroom leader with 30 years of experience at The New York Times, Newsweek, Twitter/X and now, CNN to discuss his lessons learned in times of tumultuous change.

This hot topic discussion will bring together DCN members to discuss the ins and outs of building dynamic and successful editorial and creative teams: From platform pressures and newsroom transformation, to harnessing the creator economy and more. These closed-door, members-only discussions are the best place to share insights with your senior executive peers that will shape and grow your business.

The DCN Legal and Legislative Committee’s monthly virtual meetings summarize and comment on important policy, legal, and legislative news surrounding digital content.

This is a free event for DCN members.  The unique, members-only attendee list allows for open conversation, information sharing and networking .  Please feel free to share this invitation to colleagues within your organization.

Agenda

• Review of AI Public Policy Landscape – White House Executive Order, Update on Lawsuits, Congressional Discussions

To view the on-demand video, login or register to the DCN member center (on desktop see top right corner of page, on mobile the top center).

Juliet Riddell, Head of New Formats for the Financial Times, will talk about the projects she’s been involved with in the five years she’s worked at the FT.  Join us for an inside look at the creative visual storytelling, paired with an editorial logic, that has allowed the FT to showcase their newsroom innovation and to drive brand growth. Juliet notes that the stories she covers are “opportunities to look at those bigger, more complex subjects in a unique way, which is sometimes harder to access in a single print piece.”

These hot topic discussions bring together DCN members to discuss the most important issues impacting their streaming efforts: From creative challenges and product development to churn-reducing marketing strategies, audience dynamics and more. These closed-door, members-only discussions are the best place to share insights with your senior executive peers that will shape and grow your business.

The DCN Legal and Legislative Committee’s monthly virtual meetings summarize and comment on important policy, legal, and legislative news surrounding digital content.

This is a free event for DCN members.  The unique, members-only attendee list allows for open conversation, information sharing and networking .  Please feel free to share this invitation to colleagues within your organization.

Agenda

• Review Mechanisms for Opting Out of AI Scraping
• Discuss DCN Proposal for Updating Robots.txt