According to Nielsen’s newly released Total Audience Report (Q4 2014), consumers’ time and attention around media is in flux. Increased video viewing on digital platforms to both native digital content and TV-produced content, as well as the rise of subscription-based video on-demand (SVOD) across all platforms, are changing the way we look at the consumption of traditional media.

Neilsen finds that increased consumer time and attention creates opportunities for content owners, though the economics in digital remain challenging for all but a few, particularly given the raft of new competitors in the space (they liken it to a “modern day gold rush”).

Nielsen reports that:

Over 40% of U.S. homes had access to an SVOD service as of November 2014, and 13% of homes boasted multiple streaming services. Homes with subscription streaming services have both a penchant for TV-connected technology and, perhaps more importantly, display the greatest usage of these devices—nearly 50 minutes more than a typical TV home.

Homes with subscription streaming services have both a penchant for TV-connected technology and, perhaps more importantly, display the greatest usage of these devices—nearly 50 minutes more than a typical TV home. These homes average 10 more minutes daily watching time-shifted TV and double that in terms of time spent using a multimedia device (such as Apple TV and Roku) than a typical TV home.

New York Times Analysis of the research:
Nielsen Charts Reach of Video Streaming