Search results for "reader revenue"
How publishers are navigating the perilous path to diversification
Many quality publishers are navigating the ‘valley of death’ on their migration from an advertising-funded model to one more reliant on direct reader revenue. It’s not a journey that they’ll all survive. But publishers are being driven by the realization that solely ad-funded models won’t work in the age of platform intermediaries and tech giants, which control both content distribution and advertising revenue. However, for publications with a loyal, engaged audience, the journey is worth the risk.
3 questions to ask your data when evaluating a paywall
Lately, the digital publishing world seems enamored with direct reader revenue. But here’s a quick reminder about the difficulty of asking people to pay for something that used to be free. Setting up a successful program can include determining the threshold for a free article limit, deciding on a call-to-action, and identifying the right people at the right time.
State of subscriptions 2025: pushing past the paywall plateau
For decades, advertising was the primary source of income for media companies. However, the digital age has forced publishers to rapidly reassess their revenue mix as advertising monies increasingly move…
Publishers bet big on mobile apps
The digital publishing landscape changes rapidly, which requires publishers to rethink where and how they reach their audiences. And right now, mobile apps have moved to the fore. For…
Subscription growth trends to watch in 2025
Subscriptions remain a vital revenue stream for most media companies, but the landscape is rapidly shifting. In response, publisher strategies also need to adapt and evolve. The days of easy…
Insights from a tour of 16 NYC news, media and tech giants
Last month, I co-led a week-long journalism program during which we visited 16 newsrooms, media outlets and tech companies in New York. This study tour provided an in-depth snapshot of…
The media support system needs an update
Not too long ago, the consensus was that a significant digital reader revenue strategy could only work at two or three outlier news organizations. The New York Times had the…
When creative and commercial work together, digital media thrives
The news industry has (finally) woken up to the idea that paying for journalism is a longstanding and effective strategy that must transition from print to digital. Over the past…
How personalization increases the odds of subscription success
Subscriptions are far and away the most consistent source of revenue for newspapers. However, to grow their subscriber numbers, sometimes they need to throw away consistency in favor of a…
Successful media leaders are focused on AI, audience and acquisitions
Last week, over 400 attendees from 43 countries descended upon the Portuguese seaside town of Cascais for the 45th FIPP World Media Congress. They heard from more than 70 international…
7 tips for your subscription bundling strategy
In an increasingly crowded and competitive landscape, media companies are constantly seeking new strategies to increase revenue and customer loyalty. Bundling can play an integral part in achieving these goals….
How two publications are attracting new, younger audiences
Successful digital publishers produce content that connects with audience expectations. These publishers are committed to engaging audiences more deeply with an audience-first approach. To assist digital publishers in attracting new…