Search results for "reader revenue"
3 questions to ask your data when evaluating a paywall
Lately, the digital publishing world seems enamored with direct reader revenue. But here’s a quick reminder about the difficulty of asking people to pay for something that used to be free. Setting up a successful program can include determining the threshold for a free article limit, deciding on a call-to-action, and identifying the right people at the right time.
Insights from a tour of 16 NYC news, media and tech giants
Last month, I co-led a week-long journalism program during which we visited 16 newsrooms, media outlets and tech companies in New York. This study tour provided an in-depth snapshot of…
The media support system needs an update
Not too long ago, the consensus was that a significant digital reader revenue strategy could only work at two or three outlier news organizations. The New York Times had the…
When creative and commercial work together, digital media thrives
The news industry has (finally) woken up to the idea that paying for journalism is a longstanding and effective strategy that must transition from print to digital. Over the past…
How personalization increases the odds of subscription success
Subscriptions are far and away the most consistent source of revenue for newspapers. However, to grow their subscriber numbers, sometimes they need to throw away consistency in favor of a…
Successful media leaders are focused on AI, audience and acquisitions
Last week, over 400 attendees from 43 countries descended upon the Portuguese seaside town of Cascais for the 45th FIPP World Media Congress. They heard from more than 70 international…
7 tips for your subscription bundling strategy
In an increasingly crowded and competitive landscape, media companies are constantly seeking new strategies to increase revenue and customer loyalty. Bundling can play an integral part in achieving these goals….
How two publications are attracting new, younger audiences
Successful digital publishers produce content that connects with audience expectations. These publishers are committed to engaging audiences more deeply with an audience-first approach. To assist digital publishers in attracting new…
7 critical media trends to factor into your strategy
It’s been another breakneck year for the media industry. Every year at Media Voices we round up the biggest moments from the past 12 months, and explore how they impact…
What publishers can learn from independent creators
Some publishers are evaluating the impact of a Twitter implosion on their website traffic. By Apr 2023, Meta will be sunsetting Instant Articles after seven years of serving fast news…
5 principles to guide your media strategy for 2023
“Only journalism will save journalism,” says Juan Señor, an award-winning journalist and President of the Innovation Media Consulting Group. It is heartening that, as he points out, “people have rediscovered…
3 tips for lean teams managing multiple subscription sites
Subscription marketing teams are managing more digital media properties than ever after what seems like near-daily announcements about media acquisitions. In light of the growing necessity of digital engagement and…