Search results for "reader revenue"
9 ways edge publishing will optimize performance and engagement
Over the last decade, digital publishing has seen tremendous development and technological advances. However, one thing remains constant: content is king. The rapid and always shifting market has forced many…
Here’s how publishers are preparing for the cookie-less era
Apple’s June iOS 15 announcement was the latest in a series of initiatives from large tech companies focused on consumer privacy. For a long time, consumer trust has eroded due…
Abandon the inverted pyramid. It’s time to rebuild the news.
Audiences are spending more time than ever consuming content. Still, even an explosion in digital subscriptions couldn’t prevent massive job cuts across the nation’s newsrooms. Any argument that closures hit…
Rebuilding audience engagement in the post-Trump era
Last Friday marked 100 days since Donald Trump officially left the White House as U.S. president. His departure ended a chapter crammed with chaos and controversy for hundreds of millions…
A better ad experience is a better user experience
Right now, the digital advertising industry is in a frenzy over how it will adapt to new privacy restrictions that will inhibit marketers’ ability to serve targeted ads quickly and…
Substack reminds publishers to focus on email as a product
In the publishing world, Substack has grown into a bit of a phenomenon. It’s a somewhat low-tech, self-publishing newsletter platform. However, it’s gotten outsized media coverage from top brands, including…
New Economist Group digital product puts customer experience at its core
Launching a new product during a global pandemic could be classed as a bold move. However, given its customer-centric approach, The Economist Intelligence Unit (EIU) team knew the time was…
Instead of scrabbling over the triopoly’s crumbs, publishers must unite
Recently, when I was reading an article in the The Wall Street Journal about our industry, it became apparent to me that web publishers, who spend millions of dollars every…
With a mix of ads and subs, The Weather Company’s forecast looks good
The demise of identifiers such as third-party cookies or Apple’s IDFA presents both challenges and opportunities for publishers. Some complain performance marketing will take a hit. This would force marketing…
Identifying optimal subscription management practices
In the wake of the pandemic-era rise in subscriptions, news publishers are intently focused on retaining subscribers. Reducing churn and increasing retention are fundamental business practices of any subscription business….
Why POPSUGAR is doubling down on fitness even as gyms reopen
When the Covid-19 pandemic shut down gyms across the United States last year, people were forced to get creative with their workouts. POPSUGAR met the moment by bulking up its…
Farewell cookies, hello true omnichannel experience
While we all know the end is coming, we’d usually rather not contemplate it. That’s the approach most media and adtech companies have taken toward cookies over the past year…