Search results for "reader revenue"
Rebuilding audience engagement in the post-Trump era
Last Friday marked 100 days since Donald Trump officially left the White House as U.S. president. His departure ended a chapter crammed with chaos and controversy for hundreds of millions…
A better ad experience is a better user experience
Right now, the digital advertising industry is in a frenzy over how it will adapt to new privacy restrictions that will inhibit marketers’ ability to serve targeted ads quickly and…
Substack reminds publishers to focus on email as a product
In the publishing world, Substack has grown into a bit of a phenomenon. It’s a somewhat low-tech, self-publishing newsletter platform. However, it’s gotten outsized media coverage from top brands, including…
New Economist Group digital product puts customer experience at its core
Launching a new product during a global pandemic could be classed as a bold move. However, given its customer-centric approach, The Economist Intelligence Unit (EIU) team knew the time was…
Instead of scrabbling over the triopoly’s crumbs, publishers must unite
Recently, when I was reading an article in the The Wall Street Journal about our industry, it became apparent to me that web publishers, who spend millions of dollars every…
With a mix of ads and subs, The Weather Company’s forecast looks good
The demise of identifiers such as third-party cookies or Apple’s IDFA presents both challenges and opportunities for publishers. Some complain performance marketing will take a hit. This would force marketing…
Identifying optimal subscription management practices
In the wake of the pandemic-era rise in subscriptions, news publishers are intently focused on retaining subscribers. Reducing churn and increasing retention are fundamental business practices of any subscription business….
Why POPSUGAR is doubling down on fitness even as gyms reopen
When the Covid-19 pandemic shut down gyms across the United States last year, people were forced to get creative with their workouts. POPSUGAR met the moment by bulking up its…
Farewell cookies, hello true omnichannel experience
While we all know the end is coming, we’d usually rather not contemplate it. That’s the approach most media and adtech companies have taken toward cookies over the past year…
5 trends that will make you rethink your content delivery platform
Digital publishers face serious competition for readers at a time when customer loyalty is eroding. More than ever, readers want fast, personalized digital content regardless of device, platform, or location….
What publishers can learn from D2C brands (who learned it from them)
Successful D2C brands have a strategy for each and every customer touchpoint. This new crop of startups have made this specific way of marketing and selling into a model all…
The year of publisher-driven identity
Many publishers have not realized the full promise of programmatic advertising. And that is largely thanks to the use, and misuse, of third-party cookies. By providing user information access to…