Search results for "reader revenue"
How pricing flexibility and personalized offers will win the subscription wars
The subscription economy is firing on all cylinders and across all verticals. However, an avalanche of subscription offers turns up the competition for audience attention. Content companies must find innovative…
How the Associated Press is charting its cookieless future
As one of the world’s oldest and most respected publishers, the Associated Press (AP) knows the importance of preparing for changing times. Amidst the deprecation of third-party cookies, publishers are…
Attention: The new rules for how publishers can capture it and reap the rewards
The discussion and debate about measurement in online advertising is rife at the moment. However, one thing is clear: For too long viewability has been used to paint an incomplete…
The omnichannel approach to navigating media industry disruption
Media disruption has become a fact of life in the digital age. Media disruption is a fact of life in the digital age.ons become more diverse, new channels are emerging…
The newsletter boom: capitalizing on the intimacy of the inbox
When it comes to building direct relationships with readers, newsletters boast a superpower: intimacy. In addition to being a direct avenue for relationship-building with readers, newsletters are also major drivers…
Engaging audiences: How publishers can shift heated arguments into meaningful discussions
The Internet is renowned for bringing out our worst instincts. When anonymous strangers with differing views converge in online community forums, the result is often heated arguments that can quickly…
Local newspapers are changing. Here’s how journalists feel about it
Local news publishers understand the need to evolve their newsrooms. To attract advertisers, subscribers, and younger readers, change is essential—from digital conversion to newsroom diversity. The Tow Center for Digital…
Great lengths: Optimizing video across platforms
Make it short. Show real stuff. This may seem obvious, but these are best practices in video length and content authenticity for Gen Z audiences. Gen Z, born between 1998…
Digital publishers must avoid being dazzled by vanity data
Professionals in all industries have become obsessed by data over the last decade. It is true that having a firm understanding of your data sets is key to growing a…
Can freemium ever be free? Paywall strategies from news, B2B, and B2C
Is there such a thing as a free lunch? For online audiences looking for news, metered and freemium paywalls offer a little taste of the feast that exists beyond the…
How we enhanced our site’s UX and boosted Core Web Vitals scores at The Washington Post
Ever opened an article and started reading, only to lose your spot because you were bumped down the page? This annoying occurrence is the result of layout shift, one of…
Four global publishers explore the opportunities in digital publishing’s new normal
With wide-ranging changes pushed within a very short time span, the publishing world had to rapidly transform many workflows and strategies during the pandemic. We saw trends accelerate and tried…