Search results for "reader revenue"
Changing the conversation with brands about digital advertising
Digital publishers may want to move to a model that relies on subscription content and direct consumer revenue. However, advertising remains a critical piece of the media revenue equation because…
Give your media subscription funnel the gift of gift cards
During this season of giving, gift cards and gift subscriptions have made sharing what you love easy and rewarding for givers, receivers, and digital media companies alike. This is important…
The value of a registered user: Strategies to move audiences from unknown to known
It’s a well-known fact: just 10% of online readers drive more than 74% of revenue[1]. So how do top publishers convert their audience into registered users – and incentivize them…
How pricing flexibility and personalized offers will win the subscription wars
The subscription economy is firing on all cylinders and across all verticals. However, an avalanche of subscription offers turns up the competition for audience attention. Content companies must find innovative…
How the Associated Press is charting its cookieless future
As one of the world’s oldest and most respected publishers, the Associated Press (AP) knows the importance of preparing for changing times. Amidst the deprecation of third-party cookies, publishers are…
Attention: The new rules for how publishers can capture it and reap the rewards
The discussion and debate about measurement in online advertising is rife at the moment. However, one thing is clear: For too long viewability has been used to paint an incomplete…
The omnichannel approach to navigating media industry disruption
Media disruption has become a fact of life in the digital age. Media disruption is a fact of life in the digital age.ons become more diverse, new channels are emerging…
The newsletter boom: capitalizing on the intimacy of the inbox
When it comes to building direct relationships with readers, newsletters boast a superpower: intimacy. In addition to being a direct avenue for relationship-building with readers, newsletters are also major drivers…
Engaging audiences: How publishers can shift heated arguments into meaningful discussions
The Internet is renowned for bringing out our worst instincts. When anonymous strangers with differing views converge in online community forums, the result is often heated arguments that can quickly…
Local newspapers are changing. Here’s how journalists feel about it
Local news publishers understand the need to evolve their newsrooms. To attract advertisers, subscribers, and younger readers, change is essential—from digital conversion to newsroom diversity. The Tow Center for Digital…
Great lengths: Optimizing video across platforms
Make it short. Show real stuff. This may seem obvious, but these are best practices in video length and content authenticity for Gen Z audiences. Gen Z, born between 1998…
Digital publishers must avoid being dazzled by vanity data
Professionals in all industries have become obsessed by data over the last decade. It is true that having a firm understanding of your data sets is key to growing a…