Search results for "reader revenue"
What’s ahead for ecommerce? 3 trends for publishers to watch
If we’ve learned anything over the past few years, it’s that almost anything is possible. For better or worse, the future is highly unpredictable, which can make long-term planning difficult….
Three key trends in digital media product development
Digital media companies face fierce competition for the eyes, ears, and wallets of customers. But those who succeed have the potential to win big. With the rise of new content…
Does sponsored content influence broader news agendas?
Sponsored content plays a sizeable role in publishers’ revenue model. According to eMarketer, ad spend on sponsored content in 2021 neared $57 billion. Advertisers find the high production quality of today’s sponsored…
Publishers focus on scalability and audience growth for 2022
Most digital news publishers registered growth in subscription and advertising revenues in 2021 as compared to the prior year. And, according to Reuters’ Journalism, media, and technology trends and predictions 2022,…
Why premium video is media’s new monetization moonshot
In May 1961, President John F Kennedy declared that America would put a man on the Moon and return him safely to the Earth and his vision took the world…
Avoiding platform-dependence pitfalls in content-powered ecommerce
The ecommerce boom was far and away the biggest trend to have come out of the pandemic – at least for digital media companies. Unsurprisingly, media organizations that had already…
Changing the conversation with brands about digital advertising
Digital publishers may want to move to a model that relies on subscription content and direct consumer revenue. However, advertising remains a critical piece of the media revenue equation because…
Give your media subscription funnel the gift of gift cards
During this season of giving, gift cards and gift subscriptions have made sharing what you love easy and rewarding for givers, receivers, and digital media companies alike. This is important…
The value of a registered user: Strategies to move audiences from unknown to known
It’s a well-known fact: just 10% of online readers drive more than 74% of revenue[1]. So how do top publishers convert their audience into registered users – and incentivize them…
How pricing flexibility and personalized offers will win the subscription wars
The subscription economy is firing on all cylinders and across all verticals. However, an avalanche of subscription offers turns up the competition for audience attention. Content companies must find innovative…
How the Associated Press is charting its cookieless future
As one of the world’s oldest and most respected publishers, the Associated Press (AP) knows the importance of preparing for changing times. Amidst the deprecation of third-party cookies, publishers are…
Attention: The new rules for how publishers can capture it and reap the rewards
The discussion and debate about measurement in online advertising is rife at the moment. However, one thing is clear: For too long viewability has been used to paint an incomplete…