Search results for "reader revenue"
One year later: Who won the pandemic newsletter boom
The newsletter gold rush is well under way. Media companies large and small are focused on their newsletter strategies. And the frontier towns of Substack, Revue and Ghost are packed…
Where conversations fit into your paywall strategy
A mid-sized digital media outlet dropping its paywall is not usually the stuff of national news. But when Quartz, the digital business outlet, scrapped its paywall earlier this month, the…
Why you need to unlock the hidden value of anonymous users
If your media company is directly monetizing its audience in any way or form, odds are, your registered users and subscribers are your biggest money-makers. Even so, the largest portion…
Three strategies to help publishers maximize the ecommerce opportunity
As online shopping habits evolve, ecommerce is becoming an increasingly attractive revenue opportunity for publishers. We can’t predict what will happen as the pandemic wanes, but prominent studies suggest that…
How a one dollar offer drives The Boston Globe’s subscription success story
It took The Boston Globe seven years to reach the first 100,000 subscribers. It only took a year to add the next 100,000. They’ve found that the key to accelerating…
How publishers can differentiate their sponsored content initiatives
Sponsored content is making a comeback. In fact, according to a recent study conducted by the World Media Group, advertisers plan to increase or maintain their budgets in content-led advertising…
What’s ahead for ecommerce? 3 trends for publishers to watch
If we’ve learned anything over the past few years, it’s that almost anything is possible. For better or worse, the future is highly unpredictable, which can make long-term planning difficult….
Three key trends in digital media product development
Digital media companies face fierce competition for the eyes, ears, and wallets of customers. But those who succeed have the potential to win big. With the rise of new content…
Does sponsored content influence broader news agendas?
Sponsored content plays a sizeable role in publishers’ revenue model. According to eMarketer, ad spend on sponsored content in 2021 neared $57 billion. Advertisers find the high production quality of today’s sponsored…
Publishers focus on scalability and audience growth for 2022
Most digital news publishers registered growth in subscription and advertising revenues in 2021 as compared to the prior year. And, according to Reuters’ Journalism, media, and technology trends and predictions 2022,…
Why premium video is media’s new monetization moonshot
In May 1961, President John F Kennedy declared that America would put a man on the Moon and return him safely to the Earth and his vision took the world…
Avoiding platform-dependence pitfalls in content-powered ecommerce
The ecommerce boom was far and away the biggest trend to have come out of the pandemic – at least for digital media companies. Unsurprisingly, media organizations that had already…