/ An inside look at the business of digital content
Archive
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What We're Reading
The New York Times | Cable TV Is on Life Support, but a New Bundle Is Coming AliveThe New York TimesTipping Point? How the Disney-Charter Showdown Could Impact Pay TV OverallHollywood ReporterLinear TV Falls Below 50 Percent of Viewing for First TimeHollywood ReporterNew York/ VultureCould a True Streaming Bundle Be Upon Us? -
Incontext Perspectives
It’s time to modernize Advanced TV. Here’s how
March 6, 2023 | By Aron Schatz, Director of Publisher Product Management – DoubleVerify
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Incontext Innovation
Brand-true omnichannel strategy dominates the 2023 DCN: Next Summit
February 22, 2023 | By Carol Brzozowski – Independent Journalist -
Incontext Research
Using content analyses to guide streaming business strategy
January 10, 2023 | By Rande Price, Research VP – DCN -
Incontext Research
Personalized content comes to FAST streaming
December 13, 2022 | By Rande Price, Research VP – DCN -
Incontext Video
Ad-supported streaming offers opportunities for media brands
December 5, 2022 | By Jay Kulkarni, CEO – Theorem Inc. -
Incontext Video
3 tips for driving more video output
November 16, 2022 | By Jim Politis, Max Velocity Product Manager – The Weather Company, an IBM Business -
Incontext Research
TV ads create stronger brand memories compared to other contexts
November 15, 2022 | By Rande Price, Research VP – DCN -
Incontext Video
How video, and a champion, can transform newsrooms
November 2, 2022 | By Claire Gould, Global Editor in Chief – Oovvuu -
Incontext Policy
Policy issues on the streaming video horizon
October 27, 2022 | By Chris Pedigo, SVP Government Affairs – DCN -
Incontext Video
Does the film industry have a monopoly problem?
October 25, 2022 | By Mike Thompson – Independent Media Reporter -
Incontext Video
Industry experts offer 3 ways streaming services can reduce churn
October 6, 2022 | By Matthew Keys – Independent Media Reporter -
Incontext Innovation
What publishers can learn from the creator economy
September 29, 2022 | By Damian Radcliffe, Carolyn S. Chambers Professor in Journalism – University of Oregon