/ An inside look at the business of digital content
Archive
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Incontext Perspectives
Viewability + engagement = highly valuable impressions
July 12, 2021 | By Bruce Brandfon, Chief Media Officer – Duration Media
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Incontext Perspectives
Media companies have been disrupted. Here’s 3 ways they can flip the script
June 22, 2021 | By Chris Hansen, SVP Media and Information Services – 3Pillar Global -
Incontext Perspectives
Money on the table? The opportunity cost of neglecting SME advertisers
June 15, 2021 | By Luke Insoll, Content Marketing Manager – DanAds -
Incontext Perspectives
Diversify your advertising options to drive revenue
June 3, 2021 | By Mike Woosley, COO – Lotame -
Incontext Revenue
How HBR uses case studies and ebooks to sell premium subscriptions
May 20, 2021 | By Meena Thiruvengadam – Independent Media Reporter -
Incontext Research
Understand consumer expectations in the ecommerce journey
May 17, 2021 | By Rande Price, Research VP – DCN -
Incontext Perspectives
Aftershock: What the industry looks like after Apple’s privacy update
May 13, 2021 | By Jason Kint, CEO – DCN -
Incontext Perspectives
Audience trust means authentication – and revenue
May 12, 2021 | By Travis Clinger, SVP, Head of Addressability And Ecosystem – LiveRamp and
Jeff Nienaber, Senior Director, Global Audience Ads – Microsoft -
Incontext Perspectives
Demand path optimization: a publisher panacea
May 11, 2021 | By Eddie Lee, Head of Publisher Account Management – Nativo -
Incontext Revenue
Rebuilding audience engagement in the post-Trump era
May 6, 2021 | By Daniel Levitt – Independent Media Reporter -
Incontext Perspectives
A better ad experience is a better user experience
May 4, 2021 | By Tobias Silber, CBO – GeoEdge -
Incontext Revenue
6 Pricing strategies to drive revenue growth
April 26, 2021 | By Jose Luis Kruyff, SVP Broadcast/OTT, Americas — MPP Global