/ An inside look at the business of digital content
Archive
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Incontext Perspectives
3 Innovative ideas to fuel subscription success
August 16, 2021 | By Alycia Simpson, Senior Director Marketing – Recurly -
Incontext Perspectives
When browser extensions attack: Meet LNKR, an ad ecosystem nightmare
August 11, 2021 | By Gavin Dunaway, Product Marketing – The Media Trust -
Incontext Revenue
The Insider perspective on post-cookie advertising
August 2, 2021 | By Michelle Manafy, Editorial Director – DCN -
Incontext Revenue
MVP: Why sports coverage could be the next great subscription driver
July 22, 2021 | By Chris M. Sutcliffe – Independent Media Reporter -
Incontext Perspectives
The great privacy reset is here. Publishers, are you ready to capitalize?
July 20, 2021 | By Michael Ogunjobi, Manager, Customer Success, Americas – Permutive -
Incontext Perspectives
Viewability + engagement = highly valuable impressions
July 12, 2021 | By Bruce Brandfon, Chief Media Officer – Duration Media -
Incontext Perspectives
Media companies have been disrupted. Here’s 3 ways they can flip the script
June 22, 2021 | By Chris Hansen, SVP Media and Information Services – 3Pillar Global -
Incontext Perspectives
Money on the table? The opportunity cost of neglecting SME advertisers
June 15, 2021 | By Luke Insoll, Content Marketing Manager – DanAds -
Incontext Perspectives
Diversify your advertising options to drive revenue
June 3, 2021 | By Mike Woosley, COO – Lotame -
Incontext Revenue
How HBR uses case studies and ebooks to sell premium subscriptions
May 20, 2021 | By Meena Thiruvengadam – Independent Media Reporter -
Incontext Research
Understand consumer expectations in the ecommerce journey
May 17, 2021 | By Rande Price, Research VP – DCN -
Incontext Perspectives
Aftershock: What the industry looks like after Apple’s privacy update
May 13, 2021 | By Jason Kint, CEO – DCN