/ An inside look at the business of digital content
Archive
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How pricing flexibility and personalized offers will win the subscription wars
November 23, 2021 | By Peggy Anne Salz, Founder and Lead Analyst – Mobile Groove
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Incontext Revenue
The newsletter boom: capitalizing on the intimacy of the inbox
October 21, 2021 | By Micaeli Rourke – Independent Media Reporter -
Incontext Perspectives
The bad ad problem: balancing short-term profits and long-term success
October 19, 2021 | By Tobias Silber, CBO – GeoEdge -
Incontext Perspectives
Publishers can’t afford to ignore data leakage
October 13, 2021 | By Anissa Connor, Product Expert – ID5 -
Incontext Revenue
Can freemium ever be free? Paywall strategies from news, B2B, and B2C
October 7, 2021 | By Chris M. Sutcliffe – Independent Media Reporter -
Incontext Video
OTT monetization needs to adapt fast or die slow
October 5, 2021 | By Johan Liljelund, CTO and Executive Vice President － DanAds -
Incontext Perspectives
Two ways publishers can increase digital ad revenue from news content
October 4, 2021 | By Dave Constantino, VP of Client Development – Oracle Advertising -
Incontext Perspectives
What publishers need to know about the crypto ad market
September 27, 2021 | By Todd Krizelman, CEO – MediaRadar -
Incontext Revenue
What the Hot Pod acquisition signals for Vox Media
September 23, 2021 | By Charlotte Ricca – Independent Media Reporter -
Incontext Revenue
As podcasting soars, advertising follows
September 2, 2021 | By Micaeli Rourke – Independent Media Reporter -
Incontext Perspectives
Never-subscribers are hiding in plain sight. What are you doing about it?
September 1, 2021 | By Abhishek Dadoo, Co-founder & CEO – Fewcents -
Incontext Perspectives
How dynamic creative optimization delivers advertising results
August 18, 2021 | By Jay Kulkarni, CEO – Theorem Inc.