/ An inside look at the business of digital content
Archive
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Incontext Video
OTT monetization needs to adapt fast or die slow
October 5, 2021 | By Johan Liljelund, CTO and Executive Vice President － DanAds
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Incontext Perspectives
Two ways publishers can increase digital ad revenue from news content
October 4, 2021 | By Dave Constantino, VP of Client Development – Oracle Advertising -
Incontext Perspectives
What publishers need to know about the crypto ad market
September 27, 2021 | By Todd Krizelman, CEO – MediaRadar -
Incontext Revenue
What the Hot Pod acquisition signals for Vox Media
September 23, 2021 | By Charlotte Ricca – Independent Media Reporter -
Incontext Revenue
As podcasting soars, advertising follows
September 2, 2021 | By Micaeli Rourke – Independent Media Reporter -
Incontext Perspectives
Never-subscribers are hiding in plain sight. What are you doing about it?
September 1, 2021 | By Abhishek Dadoo, Co-founder & CEO – Fewcents -
Incontext Perspectives
How dynamic creative optimization delivers advertising results
August 18, 2021 | By Jay Kulkarni, CEO – Theorem Inc. -
Incontext Perspectives
3 Innovative ideas to fuel subscription success
August 16, 2021 | By Alycia Simpson, Senior Director Marketing – Recurly -
Incontext Perspectives
When browser extensions attack: Meet LNKR, an ad ecosystem nightmare
August 11, 2021 | By Gavin Dunaway, Product Marketing – The Media Trust -
Incontext Revenue
The Insider perspective on post-cookie advertising
August 2, 2021 | By Michelle Manafy, Editorial Director – DCN -
Incontext Revenue
MVP: Why sports coverage could be the next great subscription driver
July 22, 2021 | By Chris M. Sutcliffe – Independent Media Reporter -
Incontext Perspectives
The great privacy reset is here. Publishers, are you ready to capitalize?
July 20, 2021 | By Michael Ogunjobi, Manager, Customer Success, Americas – Permutive