/ An inside look at the business of digital content
Archive
-
Incontext Revenue
Here’s how to maximize the value of your PMP
July 30, 2018 | By Mike Kim, VP Product Management, Optimization—Integral Ad Science
-
Incontext Revenue
6 Business questions to consider before investing in programmatic advertising
July 17, 2018 | By Margaret Farmakis. VP—Sovrn Services -
Incontext Research
Post-GDPR impact: Programmatic remains strong in the U.S.
July 17, 2018 | By Todd Krizelman, CEO – MediaRadar -
Incontext Revenue
How publishers can (and should) harness the power of membership
July 12, 2018 | By Robbie Kellman Baxter, Founder—Peninsula Strategies LLC -
Incontext Revenue
Thinking differently about outstream video ads
July 10, 2018 | By Dennis Yuscavitch, VP of Product Marketing—Outbrain -
Incontext Revenue
Publishers: Focus on fraud
June 11, 2018 | By Amanda Forrester, Senior Product Marketing Manager, Programmatic and Publisher Products—IAS -
Incontext Perspectives
YouTube growth flat as brand safety woes continue
June 8, 2018 | By Todd Krizelman, CEO – MediaRadar -
Incontext Revenue
Are ad-free environments winning video?
May 17, 2018 | By Mark Glaser, Founder and Publisher – MediaShift -
Incontext Revenue
3 questions to ask your data when evaluating a paywall
April 30, 2018 | By Clare Carr, Vice President of Marketing—Parse.ly -
Incontext Innovation
Why Jarrod Dicker is betting on the blockchain to save publishing
April 25, 2018 | By Ron Miller—Independent Technology Journalist -
Incontext Innovation
Why many mobile ad experiences fail and how to make yours work
April 3, 2018 | By Peggy Anne Salz, Founder and Lead Analyst – Mobile Groove -
Incontext Perspectives
Advertiser concern about journalism’s fate should be due diligence, not philanthropy
April 2, 2018 | By Sam Ford, Media Consultant & Research Affiliate—MIT Comparative Media Studies/Writing