/ An inside look at the business of digital content
Archive
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Incontext Revenue
The simple formula that works for The New York Times’ T Brand Studio
August 28, 2018 | By Peggy Anne Salz, Founder and Lead Analyst – Mobile Groove
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Incontext Perspectives
What happens when you take “publishing” out of the “publishing business”
August 20, 2018 | By Dennis Yuscavitch, VP of Product Marketing—Outbrain -
Incontext Revenue
With a little help – and a little weirdness – readers understand why it’s important to help local startup newsrooms pay the bills
August 9, 2018 | By Dave Burdick, Editor–Denverite -
Incontext Perspectives
Snap rises as Facebook falls
August 2, 2018 | By Mark Glaser, Founder and Publisher – MediaShift -
Incontext Revenue
Here’s how to maximize the value of your PMP
July 30, 2018 | By Mike Kim, VP Product Management, Optimization—Integral Ad Science -
Incontext Revenue
6 Business questions to consider before investing in programmatic advertising
July 17, 2018 | By Margaret Farmakis. VP—Sovrn Services -
Incontext Research
Post-GDPR impact: Programmatic remains strong in the U.S.
July 17, 2018 | By Todd Krizelman, CEO – MediaRadar -
Incontext Revenue
How publishers can (and should) harness the power of membership
July 12, 2018 | By Robbie Kellman Baxter, Founder—Peninsula Strategies LLC -
Incontext Revenue
Thinking differently about outstream video ads
July 10, 2018 | By Dennis Yuscavitch, VP of Product Marketing—Outbrain -
Incontext Revenue
Publishers: Focus on fraud
June 11, 2018 | By Amanda Forrester, Senior Product Marketing Manager, Programmatic and Publisher Products—IAS -
Incontext Perspectives
YouTube growth flat as brand safety woes continue
June 8, 2018 | By Todd Krizelman, CEO – MediaRadar -
Incontext Revenue
Are ad-free environments winning video?
May 17, 2018 | By Mark Glaser, Founder and Publisher – MediaShift