/ An inside look at the business of digital content
Archive
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Incontext Perspectives
Build paywalls, and people will dig holes
September 17, 2019 | By Jon Fletcher, Content Editor – Marfeel
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Incontext Revenue
Given Google Chrome’s “incognito” update, it may be time to rethink your paywall strategy
September 3, 2019 | By David Gosen, CCO—Cxense -
Incontext Revenue
Beyond subscriptions: Redefining the value exchange between audience and publisher
August 29, 2019 | By Chris M. Sutcliffe – Independent Media Reporter -
Incontext Perspectives
Subscriptions v. advertising models: Can they co-exist?
August 26, 2019 | By Tyler Bishop, CMO – Ezoic -
Incontext Revenue
Predicting conversion: Mastering the complex variables of user behavior
August 14, 2019 | By Michael D. Silberman, SVP Strategy—Piano -
Incontext Revenue
Why publishers need to focus on outcome-based advertising solutions
August 12, 2019 | By Eric Shih, Chief Supply Officer - Teads -
Incontext Perspectives
Blocked out: the dangers of overzealous keyword blocking
June 26, 2019 | By Alynn Beyder, Senior Product Marketing Manager – IAS -
Incontext Perspectives
As podcast advertising grows, big advertisers await better metrics
June 20, 2019 | By Maureen Morrison, Independent Marketing Consultant -
Incontext Revenue
The future of content is sponsored – but maybe not in the ways you think
June 17, 2019 | By Leah Bjornson, Manager, Content Studio– Pressboard -
Incontext Revenue
Thinking inside the box: A look at news, niche, and inspired subscription strategies
June 13, 2019 | By Chris M. Sutcliffe – Independent Media Reporter -
Incontext Revenue
How Hotstar, India’s hottest OTT service, turns viewers into subscribers
June 11, 2019 | By Peggy Anne Salz, Founder and Lead Analyst – Mobile Groove -
Incontext Revenue
How publishers can unlock outcome-oriented advertising models
June 10, 2019 | By Federico Benincasa, SVP Product for Publisher Solutions—Teads