/ An inside look at the business of digital content
Archive
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Incontext Perspectives
With the cookie crumbling, the new recipe for data-driven success features consumer trust
October 7, 2019 | By Amit Elisha, Vice President of Product–Outbrain
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Incontext Revenue
How intelligent paywalls maximize total digital revenue
October 2, 2019 | By Matt Lindsay, President—Mather Economics -
Incontext Revenue
Three tools publishers need to compete with the duopoly
October 1, 2019 | By Eric Shih, Chief Supply Officer - Teads -
Yes, publishers can compete with Google (here’s how)
September 30, 2019 | By Sarah Hartland, Marketing Manager – Lineup Systems -
Incontext Perspectives
Build paywalls, and people will dig holes
September 17, 2019 | By Jon Fletcher, Content Editor – Marfeel -
Incontext Revenue
Given Google Chrome’s “incognito” update, it may be time to rethink your paywall strategy
September 3, 2019 | By David Gosen, CCO—Cxense -
Incontext Revenue
Beyond subscriptions: Redefining the value exchange between audience and publisher
August 29, 2019 | By Chris M. Sutcliffe – Independent Media Reporter -
Incontext Perspectives
Subscriptions v. advertising models: Can they co-exist?
August 26, 2019 | By Tyler Bishop, CMO – Ezoic -
Incontext Revenue
Predicting conversion: Mastering the complex variables of user behavior
August 14, 2019 | By Michael D. Silberman, SVP Strategy—Piano -
Incontext Revenue
Why publishers need to focus on outcome-based advertising solutions
August 12, 2019 | By Eric Shih, Chief Supply Officer - Teads -
Incontext Perspectives
Blocked out: the dangers of overzealous keyword blocking
June 26, 2019 | By Alynn Beyder, Senior Product Marketing Manager – IAS -
Incontext Perspectives
As podcast advertising grows, big advertisers await better metrics
June 20, 2019 | By Maureen Morrison, Independent Marketing Consultant