/ An inside look at the business of digital content
Archive
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Incontext Revenue
Fact check series, part one: the truth about “cookieless” DMPs
January 13, 2020 | By Adam Solomon, CMO – Lotame
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Incontext Revenue
The state of news subscriptions – and a newsworthy approach worth considering
December 12, 2019 | By Chris M. Sutcliffe – Independent Media Reporter -
Incontext Revenue
Beyond news: How publishers are building subscriptions around non-news products
December 5, 2019 | By Chris M. Sutcliffe – Independent Media Reporter -
Incontext Perspectives
Fostering quality journalism through a brand safe open web
November 26, 2019 | By Eric Shih, Chief Supply Officer - Teads -
Incontext Research
The publishers’ guide to ecommerce
November 11, 2019 | By Rande Price, Research VP – DCN -
Incontext Revenue
Hindsight is 2020: Electing to capture political ad spend
November 5, 2019 | By Joanne Miguel, SVP, Product Marketing – Integral Ad Science -
Incontext Research
Navigating nine consumer paths to digital subscriptions
November 4, 2019 | By Rande Price, Research VP – DCN -
Incontext Revenue
Local news: Forget national metrics and focus on your strengths
October 17, 2019 | By Chris M. Sutcliffe – Independent Media Reporter -
Incontext Perspectives
With the cookie crumbling, the new recipe for data-driven success features consumer trust
October 7, 2019 | By Amit Elisha, Vice President of Product–Outbrain -
Incontext Revenue
How intelligent paywalls maximize total digital revenue
October 2, 2019 | By Matt Lindsay, President—Mather Economics -
Incontext Revenue
Three tools publishers need to compete with the duopoly
October 1, 2019 | By Eric Shih, Chief Supply Officer - Teads -
Yes, publishers can compete with Google (here’s how)
September 30, 2019 | By Sarah Hartland, Marketing Manager – Lineup Systems