/ An inside look at the business of digital content
Archive
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Incontext Perspectives
Latency: the devastating tax that publishers are ignoring
February 17, 2020 | By Justin Choi, Founder and CEO—Nativo
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The rise of tribal subscription marketing
February 13, 2020 | By Chris M. Sutcliffe – Independent Media Reporter -
Subscription motivation and acquisition tactics
February 12, 2020 | By Matt Lindsay, President—Mather Economics -
Incontext Perspectives
Ad quality is content quality. And quality content needs better classification
February 3, 2020 | By Tobias Silber, CBO – GeoEdge -
Incontext Revenue
Fact check series, part one: the truth about “cookieless” DMPs
January 13, 2020 | By Adam Solomon, CMO – Lotame -
Incontext Revenue
The state of news subscriptions – and a newsworthy approach worth considering
December 12, 2019 | By Chris M. Sutcliffe – Independent Media Reporter -
Incontext Revenue
Beyond news: How publishers are building subscriptions around non-news products
December 5, 2019 | By Chris M. Sutcliffe – Independent Media Reporter -
Incontext Perspectives
Fostering quality journalism through a brand safe open web
November 26, 2019 | By Eric Shih, Chief Supply Officer - Teads -
Incontext Research
The publishers’ guide to ecommerce
November 11, 2019 | By Rande Price, Research VP – DCN -
Incontext Revenue
Hindsight is 2020: Electing to capture political ad spend
November 5, 2019 | By Joanne Miguel, SVP, Product Marketing – Integral Ad Science -
Incontext Research
Navigating nine consumer paths to digital subscriptions
November 4, 2019 | By Rande Price, Research VP – DCN -
Incontext Revenue
Local news: Forget national metrics and focus on your strengths
October 17, 2019 | By Chris M. Sutcliffe – Independent Media Reporter