/ An inside look at the business of digital content
Archive
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Incontext Revenue
How Crain Communications uses pricing research to grow revenue
November 2, 2020 | By Ashley Deibert, CMO – Piano
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Incontext Revenue
By prioritizing context and understanding over “attention,” Vox Media is poised for growth
October 27, 2020 | By Dave Constantino, VP of Client Development – Oracle Advertising -
Incontext Research
How to combat ad fraud spikes during the holiday season
October 27, 2020 | By Alynn Beyder, Senior Product Marketing Manager – IAS -
Incontext Research
Publishers show digital growth amidst pandemic closures and consolidations
October 26, 2020 | By Rande Price, Research VP – DCN -
Incontext Perspectives
How machine learning improves header bidding
October 15, 2020 | By Ankit Oberoi, CEO & Co-Founder – AdPushup -
Incontext Innovation
Five tips for running (much) better online events
October 12, 2020 | By Corinne Podger—Director, Digital Skills Agency -
Incontext Revenue
Why publishers need to push back on platform-specific “cookie-less” solutions
October 6, 2020 | By Scott Menzer, Co-founder & VP, Product & Operations – ID5 -
Incontext Revenue
Deceptive landing pages: Why ad security must look beyond the creative
October 5, 2020 | By Tobias Silber, CBO – GeoEdge -
Incontext Innovation
Insight killed the video star: The role of video in premium subscriptions
October 1, 2020 | By Chris M. Sutcliffe – Independent Media Reporter -
Incontext Revenue
Reducing subscription churn is critical for advertising revenue
September 22, 2020 | By Sarah Hartland, Marketing Manager – Lineup Systems -
Incontext Revenue
How one botnet evolved its fraud to elude detection and steal revenue
September 2, 2020 | By Sam Mansour, Principal Product Manager – Moat Analytics -
Incontext Perspectives
Will we make the same mistake with CTV as we did with the web?
August 25, 2020 | By Joseph Lospalluto, EVP Americas – Smart AdServer