/ An inside look at the business of digital content
Archive
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Incontext Perspectives
Demand path optimization: a publisher panacea
May 11, 2021 | By Eddie Lee, Head of Publisher Account Management – Nativo
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Incontext Revenue
Rebuilding audience engagement in the post-Trump era
May 6, 2021 | By Daniel Levitt – Independent Media Reporter -
Incontext Perspectives
A better ad experience is a better user experience
May 4, 2021 | By Tobias Silber, CBO – GeoEdge -
Incontext Revenue
6 Pricing strategies to drive revenue growth
April 26, 2021 | By Jose Luis Kruyff, SVP Broadcast/OTT, Americas — MPP Global -
Incontext Perspectives
Latino audiences translate to revenues
April 15, 2021 | By Rich Hull, Senior Vice President – Univision; President – VIX (a subsidiary of Univision) -
Incontext Perspectives
How to choose the right approach – and solution – for a cookie-less world
April 14, 2021 | By Valbona Gjini, Marketing Director – ID5 -
Incontext Revenue
What Hulu’s AVOD success story tells us
April 13, 2021 | By Todd Krizelman, CEO – MediaRadar -
Incontext Perspectives
The race is on for publishers and brands to leverage first-party data
April 12, 2021 | By Aphrodite Brinsmead, Senior Product Marketing Manager – Permutive -
Incontext Revenue
With a mix of ads and subs, The Weather Company’s forecast looks good
April 6, 2021 | By Peggy Anne Salz, Founder and Lead Analyst – Mobile Groove -
Incontext Perspectives
What publishers need to measure for healthy header bidding
April 6, 2021 | By Alexandra Balashoyu, Head of Publisher Operations – The MediaGrid -
Incontext Perspectives
4 proposals for navigating post-cookie identity
April 5, 2021 | By Pierre Diennet, Vice President of Product Management – Lotame -
Incontext Perspectives
Gannett’s Kelly Andresen talks revenue, regulations, and future growth
March 31, 2021 | By Kim Adcroft, Director, Publisher Success – Ogury