/ An inside look at the business of digital content
Archive
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Incontext Perspectives
Latino audiences translate to revenues
April 15, 2021 | By Rich Hull, Senior Vice President – Univision; President – VIX (a subsidiary of Univision)
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Incontext Perspectives
How to choose the right approach – and solution – for a cookie-less world
April 14, 2021 | By Valbona Gjini, Marketing Director – ID5 -
Incontext Revenue
What Hulu’s AVOD success story tells us
April 13, 2021 | By Todd Krizelman, CEO – MediaRadar -
Incontext Perspectives
The race is on for publishers and brands to leverage first-party data
April 12, 2021 | By Aphrodite Brinsmead, Senior Product Marketing Manager – Permutive -
Incontext Revenue
With a mix of ads and subs, The Weather Company’s forecast looks good
April 6, 2021 | By Peggy Anne Salz, Founder and Lead Analyst – Mobile Groove -
Incontext Perspectives
What publishers need to measure for healthy header bidding
April 6, 2021 | By Alexandra Balashoyu, Head of Publisher Operations – The MediaGrid -
Incontext Perspectives
4 proposals for navigating post-cookie identity
April 5, 2021 | By Pierre Diennet, Vice President of Product Management – Lotame -
Incontext Perspectives
Gannett’s Kelly Andresen talks revenue, regulations, and future growth
March 31, 2021 | By Kim Adcroft, Director, Publisher Success – Ogury -
Incontext Perspectives
3 ways publishers can fight fraud before it impacts revenue
March 29, 2021 | By Dan Lawton, VP, Business Development – DoubleVerify -
Incontext Perspectives
Retiring third-party cookies: Stop panicking and start planning
March 17, 2021 | By Michael D. Silberman, SVP Strategy—Piano -
Incontext Perspectives
Building your sandcastle in the privacy sandbox
March 9, 2021 | By Joseph Lospalluto, EVP Americas – Smart AdServer -
Incontext Perspectives
How cookie deprecation puts publishers in a sweet spot
March 3, 2021 | By Jim Egan, VP, Global Strategic Sales – IAS