Perspectives - Digital Content Next

/ An inside look at the business of digital content

Archive

Incontext Perspectives

Digital ad fraud: What’s a CMO to do?
February 15, 2017 | By Tim Bourgeois — Digital Media Auditor and Consultant ad fraud, brand halo, digital advertising
Incontext Research

What 2016’s most engaging content teaches us
February 14, 2017 | By Terri Walter, Chief Marketing Officer—Chartbeat consumer engagement, content creation, supporter, time spent
Incontext Perspectives

Speculation over Spectacles: Snap’s IPO and its mixed value for publishers
February 9, 2017 | By Mark Glaser, Founder and Publisher – MediaShift social media, social media distribution
Incontext Research

Programmatic native: a nascent and growing category
February 8, 2017 | By Todd Krizelman, CEO – MediaRadar digital advertising, native advertising, programmatic, supporter
Incontext Perspectives

1st, 2nd, and 3rd-party data walk Into a bar…
January 30, 2017 | By Haley Adam, Product Marketing Manager—Lotame first party data, second party data, third party data