/ An inside look at the business of digital content
Archive
-
Incontext Perspectives
How to build an app subscription model that works
October 10, 2017 | By Peggy Anne Salz, Founder and Lead Analyst – Mobile Groove
-
Incontext Perspectives
DCN’s must reads: week of October 5, 2017
October 5, 2017 | By DCN -
Incontext Innovation
If you’re pivoting to video, do it right
October 5, 2017 | By Mark Glaser, Founder and Publisher – MediaShift -
Incontext Perspectives
Buyer beware: Programmatic advertising report emphasizes the importance of brand safety
October 3, 2017 | By Tim Bourgeois — Digital Media Auditor and Consultant -
Incontext Research
Despite a deluge of data, most marketers still don’t have a fix on cross-platform
September 29, 2017 | By Aaron Ethan Peterson, Corporate Marketing Manager, Media & Digital Practice—Kantar Millward Brown