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Archive
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Incontext Perspectives
DCN’s must reads: week of July 25, 2019
July 25, 2019 | By Michelle Manafy, Editorial Director – DCN
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Incontext Perspectives
We stopped producing content. The results were not good.
July 23, 2019 | By Kelsey Arendt, Senior Market Analyst—Parse.ly -
Incontext Perspectives
DCN’s must reads: week of July 18, 2019
July 18, 2019 | By Michelle Manafy, Editorial Director – DCN -
Incontext Policy
The echo chamber effect
July 18, 2019 | By Chris Pedigo, SVP Government Affairs – DCN -
Why brand lift is the advertising industry’s most misunderstood and underutilized metric – and why it should reign supreme
July 15, 2019 | By Jamie Auslander, SVP Research & Analytics—true[X]