/ An inside look at the business of digital content
Archive
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Incontext Policy
The echo chamber effect
July 18, 2019 | By Chris Pedigo, SVP Government Affairs – DCN
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Why brand lift is the advertising industry’s most misunderstood and underutilized metric – and why it should reign supreme
July 15, 2019 | By Jamie Auslander, SVP Research & Analytics—true[X] -
Incontext Perspectives
DCN’s must reads: week of July 11, 2019
July 11, 2019 | By Michelle Manafy, Editorial Director – DCN -
Incontext Perspectives
Can data transparency labels help restore the health of digital advertising?
July 10, 2019 | By Tim Bourgeois — Digital Media Auditor and Consultant -
DCN’s must reads: week of July 5, 2019
July 5, 2019 | By Michelle Manafy, Editorial Director – DCN