/ An inside look at the business of digital content
Archive
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Incontext Perspectives
This Chrome feature, up 21x, is emerging as the next major traffic source for publishers
March 27, 2018 | By John Saroff, CEO—Chartbeat
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Incontext Marketing
How to maximize the value of your digital publishing properties
March 13, 2018 | By Tim Bourgeois — Digital Media Auditor and Consultant -
Incontext Perspectives
Numbers don’t lie. But Google continues to obfuscate
March 8, 2018 | By Jason Kint, CEO – DCN -
Incontext Innovation
How to master app store optimization by thinking locally and globally
February 27, 2018 | By Peggy Anne Salz, Founder and Lead Analyst – Mobile GrooveMember Spotlight
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Incontext Marketing
The Google Chrome ad filter is live. Here’s what to do if your ads are deemed bad
February 21, 2018 | By Alex Calic, Chief Strategy & Revenue Officer—The Media Trust -
Incontext Marketing
Partner or vendor? The downside of guarantee deals
February 20, 2018 | By Dennis Yuscavitch, VP of Product Marketing—Outbrain -
Incontext Innovation
Key themes from the 2018 DCN Summit: trust, experimentation, diversification, and healthy paranoia
February 12, 2018 | By Carol Brzozowski—Independent Journalist -
Incontext Marketing
What you need to know about your risk exposure for Facebook News Feed changes
January 23, 2018 | By Sachin Kamdar, Co-Founder and CEO—Parse.ly -
Incontext Perspectives
Data-driven advertising will change in 2018: The net positive effect of GDPR and transparency
January 19, 2018 | By Eric Marterella, CRO— Lotame -
Incontext Marketing
How to make it easy for brands to buy your advertising (like Google & Facebook)
January 9, 2018 | By Tim Bourgeois — Digital Media Auditor and Consultant -
Incontext Perspectives
Vertical video, brand safety, consolidation, and Meredith: Four predictions for 2018
January 8, 2018 | By Todd Krizelman, CEO – MediaRadar -
Incontext Marketing
IBM Watson CMO Jordan Bitterman predicts a “pivot to flexibility” in 2018
December 20, 2017 | By Michelle Manafy, Editorial Director – DCN