/ An inside look at the business of digital content
Archive
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Incontext
Programmatic is not just for media buyers. What the rest of us need to know
July 11, 2018 | By Raquel Rosenthal, CEO – Digilant US
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Incontext Research
Trusted environments positively influence ads
July 11, 2018 | By Rande Price, Research VP – DCN -
Incontext Research
Consumers expect brands to pressure social media companies to clean up their act
June 25, 2018 | By Rande Price, Research VP – DCN -
Incontext Marketing
The shift towards context-based advertising
June 18, 2018 | By Sachin Kamdar, Co-Founder and CEO—Parse.ly -
Incontext Marketing
Marketing to the cross-platform consumer: The art of sequential messaging
June 14, 2018 | By Michel Benjamin, Director of Marketing—Lotame -
Incontext Marketing
YouTube growth flat as brand safety woes continue
June 8, 2018 | By Todd Krizelman, CEO – MediaRadar -
Incontext Marketing
The key to reaching Gen Z is speaking their digital language
May 30, 2018 | By Vicki Brakl, Vice President, Marketing—MNI Targeted Media Inc. -
Incontext Marketing
Drive customer connection and retention with the 3Cs of empathy marketing
May 22, 2018 | By Peggy Anne Salz, Founder and Lead Analyst – Mobile Groove -
Incontext Perspectives
Digital can change for the better, viewability is the proof
May 14, 2018 | By Harmon Lyons, Vice President, Business Development—Integral Ad Science -
Incontext Marketing
The other side of advertising: Why publishers need to think more about self-promotion
May 8, 2018 | By Tim Bourgeois — Digital Media Auditor and Consultant -
Incontext Perspectives
Google to publishers on GDPR: “Take it or leave it”
April 12, 2018 | By Chris Pedigo, SVP Government Affairs – DCN -
Incontext Perspectives
The time is now: Make aggressive moves to win market share
April 10, 2018 | By Tim Bourgeois — Digital Media Auditor and Consultant