/ An inside look at the business of digital content
Archive
-
Incontext Marketing
Monetizing data: 6 ways to make money without selling your data
September 11, 2018 | By Michel Benjamin, Director of Marketing—Lotame
-
Incontext Revenue
The simple formula that works for The New York Times’ T Brand Studio
August 28, 2018 | By Peggy Anne Salz, Founder and Lead Analyst—Mobile Groove -
Incontext Marketing
Post-GDPR, are data clean rooms the answer to accessing walled gardens?
August 15, 2018 | By Karen Moked, Vice President of Marketing–Digilant -
Incontext Perspectives
Three inventory quality trends to watch in digital advertising
July 24, 2018 | By Eric Bozinny Director, Inventory Quality—PubMatic -
Incontext Marketing
Double, triple, quadruple your high performing audiences with lookalike modeling
July 23, 2018 | By Haley Adam, Product Marketing Manager—Lotame -
Programmatic is not just for media buyers. What the rest of us need to know
July 11, 2018 | By Raquel Rosenthal, CEO – Digilant US -
Incontext Research
Trusted environments positively influence ads
July 11, 2018 | By Rande Price, Research Director – DCN -
Incontext Research
Consumers expect brands to pressure social media companies to clean up their act
June 25, 2018 | By Rande Price, Research Director – DCN -
Incontext Marketing
The shift towards context-based advertising
June 18, 2018 | By Sachin Kamdar, Co-Founder and CEO—Parse.ly -
Incontext Marketing
Marketing to the cross-platform consumer: The art of sequential messaging
June 14, 2018 | By Michel Benjamin, Director of Marketing—Lotame -
Incontext Marketing
YouTube growth flat as brand safety woes continue
June 8, 2018 | By Todd Krizelman, CEO – MediaRadar -
Incontext Marketing
The key to reaching Gen Z is speaking their digital language
May 30, 2018 | By Vicki Brakl, Vice President, Marketing—MNI Targeted Media Inc.