/ An inside look at the business of digital content
Archive
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Incontext Perspectives
Data-driven advertising will change in 2018: The net positive effect of GDPR and transparency
January 19, 2018 | By Eric Marterella, CRO— Lotame
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Incontext Marketing
How to make it easy for brands to buy your advertising (like Google & Facebook)
January 9, 2018 | By Tim Bourgeois, Partner—East Coast Catalyst -
Incontext Perspectives
Vertical video, brand safety, consolidation, and Meredith: Four predictions for 2018
January 8, 2018 | By Todd Krizelman, CEO—MediaRadar -
Incontext Marketing
IBM Watson CMO Jordan Bitterman predicts a “pivot to flexibility” in 2018
December 20, 2017 | By Michelle Manafy, Editorial Director – DCN -
Incontext Perspectives
Why ads.txt is important to both sellers and buyers
December 6, 2017 | By Andy Evans -
Incontext Marketing
Metrics that matter: email marketing
December 5, 2017 | By Tim Bourgeois, Partner—East Coast Catalyst -
Incontext Marketing
How to tackle brand safety in programmatic, according to GroupM, Vox Media, The Trade Desk, LinkedIn, and Sizmek
November 28, 2017 | By Todd Krizelman, CEO—MediaRadar -
Incontext Marketing
Measuring marketing performance and delivering on metrics that matter
October 31, 2017 | By Tim Bourgeois, Partner—East Coast Catalyst -
Incontext Marketing
Why tackling ad fraud is a priority at Purch
October 30, 2017 | By Michelle Manafy, Editorial Director – DCN -
Incontext Perspectives
No, Apple isn’t destroying digital advertising. It’s meeting consumer expectations…again
October 26, 2017 | By Chris Pedigo, SVP Government Affairs – DCN -
Incontext Marketing
The state of programmatic native in 2017
October 17, 2017 | By Todd Krizelman, CEO—MediaRadar -
Incontext Marketing
Buyer beware: Programmatic advertising report emphasizes the importance of brand safety
October 3, 2017 | By Tim Bourgeois, Partner—East Coast Catalyst