/ An inside look at the business of digital content
Archive
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Incontext Perspectives
Attention is abundant, but you have to earn it
April 8, 2019 | By Ryan Pauley, Chief Revenue Officer—Vox Media
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Incontext Research
Changing consumer behavior drives new advertising priorities
April 3, 2019 | By Melinda McLaughlin, CMO—Extreme Reach -
Incontext Perspectives
Why brands are changing their tune about podcast advertising
March 13, 2019 | By Tim Bourgeois — Digital Media Auditor and Consultant -
Incontext Marketing
What advertisers think of YouTube’s brand safety problems
March 7, 2019 | By Maureen Morrison, Independent Marketing Consultant -
Incontext Perspectives
Would you outsource data strategy and execution?
February 5, 2019 | By Michel Benjamin, Director of Marketing—Lotame -
Incontext Marketing
The threat to CPGs creates advertising opportunities for publishers
January 22, 2019 | By Todd Krizelman, CEO – MediaRadar -
Incontext Marketing
Improving viewability creates new opportunities for premium publishers
January 16, 2019 | By Tim Bourgeois — Digital Media Auditor and Consultant -
Incontext Marketing
Striking the right balance: personalized and contextual advertising
January 7, 2019 | By Eric Shih, Global SVP, Business Development—Teads -
Incontext Perspectives
2019 will be tough on ad fraud—and that’s great news for publishers
December 14, 2018 | By Jim Egan, VP of Publisher Development—IAS -
Incontext Research
Navigating the social media advertising paradox
December 5, 2018 | By Rande Price, Research Director – DCN -
Incontext Marketing
Native advertising: Is there still room to grow?
December 4, 2018 | By Todd Krizelman, CEO – MediaRadar -
Incontext Marketing
2019 will be the year of app retention. Here’s how machine learning can help make marketing human again.
November 27, 2018 | By Peggy Anne Salz, Founder and Lead Analyst – Mobile Groove