/ An inside look at the business of digital content
Archive
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Incontext Research
Marketers seek brand safety and awareness, but focus spending on search and social
July 31, 2019 | By Michelle Manafy, Editorial Director – DCN
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Incontext Marketing
Native advertising had a great 2018 and it shows no signs of slowing
July 29, 2019 | By Todd Krizelman, CEO – MediaRadar -
Incontext Marketing
We stopped producing content. The results were not good.
July 23, 2019 | By Kelsey Arendt, Senior Market Analyst—Parse.ly -
Why brand lift is the advertising industry’s most misunderstood and underutilized metric – and why it should reign supreme
July 15, 2019 | By Jamie Auslander, SVP Research & Analytics—true[X] -
Incontext Marketing
Can data transparency labels help restore the health of digital advertising?
July 10, 2019 | By Tim Bourgeois — Digital Media Auditor and Consultant -
Incontext Marketing
Blocked out: the dangers of overzealous keyword blocking
June 26, 2019 | By Alynn Beyder, Senior Product Marketing Manager – IAS -
Incontext Marketing
As podcast advertising grows, big advertisers await better metrics
June 20, 2019 | By Maureen Morrison, Independent Marketing Consultant -
Incontext Revenue
The future of content is sponsored – but maybe not in the ways you think
June 17, 2019 | By Leah Bjornson, Manager, Content Studio– Pressboard -
Incontext Marketing
DTC brands are disrupting ecommerce—and advertising
June 4, 2019 | By Todd Krizelman, CEO – MediaRadar -
Incontext Marketing
Video advertising in on the rise. But it isn’t for everyone
May 17, 2019 | By Tim Bourgeois — Digital Media Auditor and Consultant -
Incontext Research
Marketers keep spending on problematic platforms
May 13, 2019 | By Michelle Manafy, Editorial Director – DCN -
Incontext Marketing
Should publishers ditch native ad content promotion for good?
May 10, 2019 | By Leah Bjornson, Manager, Content Studio– Pressboard