/ An inside look at the business of digital content
Archive
-
Incontext Perspectives
Digital can change for the better, viewability is the proof
May 14, 2018 | By Harmon Lyons, Vice President, Business Development—Integral Ad Science
-
Incontext Marketing
The other side of advertising: Why publishers need to think more about self-promotion
May 8, 2018 | By Tim Bourgeois, Partner—East Coast Catalyst -
Incontext Perspectives
Google to publishers on GDPR: “Take it or leave it”
April 12, 2018 | By Chris Pedigo, SVP Government Affairs – DCN -
Incontext Perspectives
The time is now: Make aggressive moves to win market share
April 10, 2018 | By Tim Bourgeois, Partner—East Coast Catalyst -
Incontext Perspectives
This Chrome feature, up 21x, is emerging as the next major traffic source for publishers
March 27, 2018 | By John Saroff, CEO—Chartbeat -
Incontext Marketing
How to maximize the value of your digital publishing properties
March 13, 2018 | By Tim Bourgeois, Partner—East Coast Catalyst -
Incontext Perspectives
Numbers don’t lie. But Google continues to obfuscate
March 8, 2018 | By Jason Kint, CEO—DCN -
Incontext Innovation
How to master app store optimization by thinking locally and globally
February 27, 2018 | By Peggy Anne Salz, Founder and Lead Analyst—Mobile GrooveMember Spotlight
-
Incontext Marketing
The Google Chrome ad filter is live. Here’s what to do if your ads are deemed bad
February 21, 2018 | By Alex Calic, Chief Strategy & Revenue Officer—The Media Trust -
Incontext Marketing
Partner or vendor? The downside of guarantee deals
February 20, 2018 | By Dennis Yuscavitch, VP of Product Marketing—Outbrain -
Incontext Innovation
Key themes from the 2018 DCN Summit: trust, experimentation, diversification, and healthy paranoia
February 12, 2018 | By Carol Brzozowski—Independent Journalist -
Incontext Marketing
What you need to know about your risk exposure for Facebook News Feed changes
January 23, 2018 | By Sachin Kamdar, Co-Founder and CEO—Parse.ly