/ An inside look at the business of digital content
Archive
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Incontext Revenue
Local news: Forget national metrics and focus on your strengths
October 17, 2019 | By Chris M. Sutcliffe – Independent Media Reporter
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Incontext Marketing
How publishers are rethinking audience in a user-first world
October 15, 2019 | By Michael D. Silberman, SVP Strategy—Piano -
Incontext Marketing
How marketers and agencies can address increasing privacy regulation
October 10, 2019 | By Maureen Morrison, Independent Marketing Consultant -
Incontext Marketing
Editorial and sponsored: Has branded content blurred the divide?
September 24, 2019 | By Leah Bjornson, Manager, Content Studio– Pressboard -
Incontext Marketing
B2B companies up digital marketing in response to industry trends
September 23, 2019 | By Todd Krizelman, CEO – MediaRadar -
Incontext Marketing
The case for shifting CMO budgets from tech to creative services
August 27, 2019 | By Tim Bourgeois — Digital Media Auditor and Consultant -
Incontext Marketing
Tear down the funnel and build a pyramid: The shift from purchase funnels to mobile customer journeys
August 6, 2019 | By Peggy Anne Salz, Founder and Lead Analyst – Mobile Groove -
Incontext Marketing
Trust in Facebook is at an all-time low: Here’s how media companies can use that to their advantage
August 5, 2019 | By Jesse Moeinifar, Founder & CEO—Viafoura -
Incontext Research
The halo effect is real: New research confirms that ads perform better in quality contexts
August 1, 2019 | By Rande Price, Research VP – DCN -
Incontext Research
Marketers seek brand safety and awareness, but focus spending on search and social
July 31, 2019 | By Michelle Manafy, Editorial Director – DCN -
Incontext Marketing
Native advertising had a great 2018 and it shows no signs of slowing
July 29, 2019 | By Todd Krizelman, CEO – MediaRadar -
Incontext Marketing
We stopped producing content. The results were not good.
July 23, 2019 | By Kelsey Arendt, Senior Market Analyst—Parse.ly