/ An inside look at the business of digital content
Archive
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Why brand suitability is important for publishers and advertisers
May 12, 2020 | By Chris Langel, Vice President Measurement – Oracle Advertising and Customer Experience
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Incontext Marketing
How marketers and publishers can collaborate for success
May 11, 2020 | By Jim Egan, VP, Global Strategic Sales – IAS -
Incontext Marketing
Why marketers should be afraid of the dark
April 20, 2020 | By Stephen DiMarco, Chief Digital Officer, NA – Kantar -
Incontext Research
An analysis of the spend amidst Covid-19: threats and opportunities
April 1, 2020 | By Todd Krizelman, CEO – MediaRadar -
Incontext Perspectives
Data-driven digital content is key to brand success
March 23, 2020 | By Jessica Hall, Vice President of Product Strategy & Design–3Pillar Global -
Incontext Marketing
Prove the value of thought leadership with the FT’s new framework
March 4, 2020 | By Theresa Cramer – Independent Journalist -
The rise of tribal subscription marketing
February 13, 2020 | By Chris M. Sutcliffe – Independent Media Reporter -
Incontext Marketing
The impact of Accenture’s exit from the media auditing market
February 10, 2020 | By Tim Bourgeois — Digital Media Auditor and Consultant -
Incontext Research
Inside the maturing podcast advertising market
February 4, 2020 | By Kate Ginsburg, VP Product Marketing & Innovation – Kantar -
Incontext Marketing
From Fortnite to Jeff Goldblum, here’s how 7 publicity stunts affected readership
January 20, 2020 | By Fran Berkman, Newsroom Engagement Manager – Taboola and
Gal Salomon, Marketing Analyst – Taboola -
Incontext Marketing
Digital advertising trends that will dominate publishing in 2020
January 2, 2020 | By Afton Brazzoni, Copywriter – Lineup Systems -
Incontext Marketing
What advertisers really want from digital publishers
December 16, 2019 | By Brian Condon, EVP, Commercial Development – Alliance for Audited Media