/ An inside look at the business of digital content
Archive
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Why brand lift is the advertising industry’s most misunderstood and underutilized metric – and why it should reign supreme
July 15, 2019 | By Jamie Auslander, SVP Research & Analytics—true[X]
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Incontext Marketing
Can data transparency labels help restore the health of digital advertising?
July 10, 2019 | By Tim Bourgeois, Partner—East Coast Catalyst -
Incontext Marketing
Blocked out: the dangers of overzealous keyword blocking
June 26, 2019 | By Alynn Beyder, Senior Product Marketing Manager, Publisher Optimization—IAS -
Incontext Marketing
As podcast advertising grows, big advertisers await better metrics
June 20, 2019 | By Maureen Morrison, Independent Marketing Consultant -
Incontext Revenue
The future of content is sponsored – but maybe not in the ways you think
June 17, 2019 | By Leah Bjornson, Manager, Content Studio– Pressboard -
Incontext Marketing
DTC brands are disrupting ecommerce—and advertising
June 4, 2019 | By Todd Krizelman, CEO—MediaRadar -
Incontext Marketing
Video advertising in on the rise. But it isn’t for everyone
May 17, 2019 | By Tim Bourgeois, Partner—East Coast Catalyst -
Incontext Research
Marketers keep spending on problematic platforms
May 13, 2019 | By Michelle Manafy, Editorial Director – DCN -
Incontext Marketing
Should publishers ditch native ad content promotion for good?
May 10, 2019 | By Leah Bjornson, Manager, Content Studio– Pressboard -
Incontext Perspectives
Are the NewFronts still worth it for publishers?
May 9, 2019 | By Mark Glaser, Founder and Publisher – MediaShift -
Incontext Revenue
The cannabis business is booming. So how about the cannabis ad business?
May 2, 2019 | By Maureen Morrison, Independent Marketing Consultant -
Incontext Research
Are YouTube video ads getting longer?
April 9, 2019 | By Todd Krizelman, CEO—MediaRadar