/ An inside look at the business of digital content
Archive
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Incontext Marketing
The deal with disclosure and the ethics of native advertising
September 6, 2016 | By Theresa Cramer, Editor– EContent
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Incontext Perspectives
Why Google’s crackdown on mobile pop-ups might be a good thing
September 1, 2016 | By Mark Glaser, Founder and Publisher – MediaShift -
Incontext Perspectives
To mock or not to mock? Avoiding fraudulent advertising campaign verification
August 24, 2016 | By Michelle Manafy, Editorial Director – DCN -
Incontext Marketing
Time for marketers to up their emoji game
August 15, 2016 | By Peggy Anne Salz, Founder and Lead Analyst—Mobile Groove -
Incontext Perspectives
How we’re fighting back against shady marketers
August 8, 2016 | By James Ledbetter, Editor—Inc. -
Incontext Marketing
A sound content strategy = a sound profit strategy
August 2, 2016 | By Isabella Barbato, Marketing Manager, Asia Pacific—Outbrain -
Incontext Research
Mobile conversions climb, but cross-device is still a hike
July 29, 2016 | By Peggy Anne Salz, Founder and Lead Analyst—Mobile Groove -
Incontext Research
CMOs: Do You Know Where Your Ads Are? New research proves why it matters.
July 14, 2016 | By Rande Price, Research Director—DCN -
Incontext Marketing
What makes ads great? An emotional connection.
July 11, 2016 | By Miriam Tremelling, Senior Marketing Manager—Ace Metrix -
Incontext Revenue
Media companies wrestle with ad blocking
June 30, 2016 | By Ron Miller—Independent Technology Journalist -
Incontext Perspectives
On the ground in Cannes: The long road to changing gender portrayals in advertising
June 24, 2016 | By Stephanie Himoff, Managing Director, Northern Europe—Outbrain -
Incontext Marketing
Content marketers still struggling, opportunities for publishers abound
June 24, 2016 | By Theresa Cramer, Editor– EContent