/ An inside look at the business of digital content
Archive
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Incontext Marketing
Measuring marketing performance and delivering on metrics that matter
October 31, 2017 | By Tim Bourgeois — Digital Media Auditor and Consultant
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Incontext Marketing
Why tackling ad fraud is a priority at Purch
October 30, 2017 | By Michelle Manafy, Editorial Director – DCN -
Incontext Perspectives
No, Apple isn’t destroying digital advertising. It’s meeting consumer expectations…again
October 26, 2017 | By Chris Pedigo, SVP Government Affairs – DCN -
Incontext Marketing
The state of programmatic native in 2017
October 17, 2017 | By Todd Krizelman, CEO – MediaRadar -
Incontext Marketing
Buyer beware: Programmatic advertising report emphasizes the importance of brand safety
October 3, 2017 | By Tim Bourgeois — Digital Media Auditor and Consultant -
Incontext Research
Despite a deluge of data, most marketers still don’t have a fix on cross-platform
September 29, 2017 | By Aaron Ethan Peterson, Corporate Marketing Manager, Media & Digital Practice—Kantar Millward Brown -
Incontext Research
Brands are stepping up their media governance
August 23, 2017 | By Tim Bourgeois — Digital Media Auditor and Consultant -
Incontext Perspectives
The surprising trick that will accelerate IoT adoption
August 22, 2017 | By Rylan Barnes, co-founder—ShopSavvy -
Incontext Perspectives
ePrivacy and marketing budgets
August 17, 2017 | By Don Marti -
Incontext Research
Google’s dominance in digital ad spending continues, though challengers have emerged
July 25, 2017 | By Tim Bourgeois — Digital Media Auditor and Consultant -
Incontext Research
Publishers shift focus to vertical video
July 18, 2017 | By Todd Krizelman, CEO – MediaRadar -
Incontext Marketing
Is virtual reality advertising about to take off?
July 13, 2017 | By Mark Glaser, Founder and Publisher – MediaShift