/ An inside look at the business of digital content
Archive
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Incontext Research
Brands and agencies struggle with the pros and cons of walled garden advertising strategies
October 5, 2016 | By Tim Bourgeois, Partner—East Coast Catalyst
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Incontext Marketing
Seeing the data for the trees: Overarching themes from Advertising Week
October 4, 2016 | By Eric Hadley, Head of Global Marketing—Outbrain -
Incontext Research
Social media revenue trends register mix results
September 28, 2016 | By Rande Price, Research Director—DCN -
Incontext Research
Video Ads On Premium Publishers’ Sites Yield 68% Higher Brand Lift
September 27, 2016 | By DCN -
Incontext Perspectives
Publishers need automation, too
September 27, 2016 | By Dave Marquard, Vice President—Integral Ad Science -
Incontext Marketing
The four fundamental elements of getting digital – and the marketing mix – right
September 8, 2016 | By Aaron Ethan Peterson, Corporate Marketing Manager, Media & Digital Practice—Kantar Millward Brown -
Incontext Marketing
The deal with disclosure and the ethics of native advertising
September 6, 2016 | By Theresa Cramer, Editor– EContent -
Incontext Perspectives
Why Google’s crackdown on mobile pop-ups might be a good thing
September 1, 2016 | By Mark Glaser, Founder and Publisher – MediaShift -
Incontext Perspectives
To mock or not to mock? Avoiding fraudulent advertising campaign verification
August 24, 2016 | By Michelle Manafy, Editorial Director – DCN -
Incontext Marketing
Time for marketers to up their emoji game
August 15, 2016 | By Peggy Anne Salz, Founder and Lead Analyst—Mobile Groove -
Incontext Perspectives
How we’re fighting back against shady marketers
August 8, 2016 | By James Ledbetter, Editor—Inc. -
Incontext Marketing
A sound content strategy = a sound profit strategy
August 2, 2016 | By Isabella Barbato, Marketing Manager, Asia Pacific—Outbrain