/ An inside look at the business of digital content
Archive
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Incontext Innovation
Will IGTV deliver for publishers?
July 19, 2018 | By Mark Glaser, Founder and Publisher – MediaShift
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Incontext Revenue
How publishers can (and should) harness the power of membership
July 12, 2018 | By Robbie Kellman Baxter, Founder—Peninsula Strategies LLC -
Incontext Innovation
From search to smart speakers: Why voice is too big for media companies to ignore
June 28, 2018 | By Damian Radcliffe, Carolyn S. Chambers Professor in Journalism – University of Oregon -
Incontext Innovation
How UPDAY’s unique blend of human and algorithmic intelligence delivers value to consumers, and the bottom line
June 27, 2018 | By Peggy Anne Salz, Founder and Lead Analyst – Mobile Groove -
Incontext Innovation
How digital, streaming services are pushing linear TV to innovate
June 21, 2018 | By Mark Glaser, Founder and Publisher – MediaShift -
Incontext Innovation
How Google’s News App is tackling some of social delivery’s tough problems
June 5, 2018 | By Dennis Yuscavitch, VP of Product Marketing—Outbrain -
Incontext Innovation
4 things HBR has learned by experimenting with audience engagement
May 15, 2018 | By Maureen Hoch, Editor—HBR.org -
Incontext Perspectives
Digital can change for the better, viewability is the proof
May 14, 2018 | By Harmon Lyons, Vice President, Business Development—Integral Ad Science -
Incontext Innovation
7 reasons you should pay attention to podcasting
May 10, 2018 | By Damian Radcliffe, Carolyn S. Chambers Professor in Journalism – University of Oregon -
Incontext Innovation
ABC News offers 3 tips to personalize push and maximize the magnetism of breaking news
May 4, 2018 | By Peggy Anne Salz, Founder and Lead Analyst – Mobile Groove -
Incontext Innovation
How mojo thinking scored Trinity Mirror a top-shelf podcast
April 27, 2018 | By Corinne Podger—Director, Digital Skills Agency -
Incontext Innovation
Why Jarrod Dicker is betting on the blockchain to save publishing
April 25, 2018 | By Ron Miller—Independent Technology Journalist