/ An inside look at the business of digital content
Archive
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Incontext Innovation
First impressions count. Here’s how to create a truly satisfying user experience
July 16, 2019 | By Jon Shalowitz, CEO—LiftIgniter
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Incontext Perspectives
The OTT superhighway: What to expect as everyone goes OTT
July 8, 2019 | By Dana Ghavami, CEO—Spotible -
Incontext Innovation
Access and third parties remain concerns as local news goes OTT
June 27, 2019 | By Bryson Masse – Independent Journalist -
Incontext Perspectives
How adopting a product mindset can help agile organizations win digitally
June 25, 2019 | By Jessica Hall, Vice President of Product Strategy & Design–3Pillar Global -
Incontext Research
The future of media will be personal, according to PwC
June 12, 2019 | By Rande Price, Research VP – DCN -
Incontext Revenue
How Hotstar, India’s hottest OTT service, turns viewers into subscribers
June 11, 2019 | By Peggy Anne Salz, Founder and Lead Analyst – Mobile Groove -
Incontext Revenue
For Group Nine Media president Christa Carone, brand equity is good business
May 29, 2019 | By Michelle Manafy, Editorial Director – DCN -
Incontext Innovation
The bots among us: Artificial intelligence and automation are hard at work in the media business
May 23, 2019 | By Erik Martin—Independent Journalist -
Incontext Innovation
OTT is disrupting the way we consume media—for good. Here’s what content owners need to know
May 14, 2019 | By Jon Shalowitz, CEO—LiftIgniter -
Incontext Perspectives
Channels, conversions, and churn: Why better mobile UX is key for publishers
April 29, 2019 | By Su Hang, Data Scientist–Chartbeat -
Incontext Innovation
The New York Times helps consumers decide where to draw the line on privacy
April 24, 2019 | By Bryson Masse – Independent Journalist -
Incontext Perspectives
Mobile apps are making a comeback and publishers better be ready
April 22, 2019 | By Eric Shih, Chief Supply Officer - Teads