/ An inside look at the business of digital content
Archive
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Incontext Revenue
How Hotstar, India’s hottest OTT service, turns viewers into subscribers
June 11, 2019 | By Peggy Anne Salz, Founder and Lead Analyst – Mobile Groove
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Incontext Revenue
For Group Nine Media president Christa Carone, brand equity is good business
May 29, 2019 | By Michelle Manafy, Editorial Director – DCN -
Incontext Innovation
The bots among us: Artificial intelligence and automation are hard at work in the media business
May 23, 2019 | By Erik Martin—Independent Journalist -
Incontext Innovation
OTT is disrupting the way we consume media—for good. Here’s what content owners need to know
May 14, 2019 | By Jon Shalowitz, CEO—LiftIgniter -
Incontext Perspectives
Channels, conversions, and churn: Why better mobile UX is key for publishers
April 29, 2019 | By Su Hang, Data Scientist–Chartbeat -
Incontext Innovation
The New York Times helps consumers decide where to draw the line on privacy
April 24, 2019 | By Bryson Masse – Independent Journalist -
Incontext Perspectives
Mobile apps are making a comeback and publishers better be ready
April 22, 2019 | By Eric Shih, Chief Supply Officer - Teads -
Incontext Innovation
In a crowded streaming market, content alone will not ensure survival
April 18, 2019 | By Chris M. Sutcliffe – Independent Media Reporter -
Incontext Innovation
How ABC’s Localish harnesses hyperlocal and positivity to engage audiences and drive revenue
April 15, 2019 | By Peggy Anne Salz, Founder and Lead Analyst – Mobile Groove -
Incontext Innovation
Media tech bosses talk innovation, disruption, and delivering great experiences
April 4, 2019 | By Erik Martin—Independent Journalist -
Incontext Innovation
Not just for news: HBR’s evergreen approach to newsletters
April 1, 2019 | By Nicole Torres, Senior Associate Editor – Harvard Business Review and
Walter Frick, Deputy Editor – HBR.org -
Incontext Research
Smart speakers offer publishers new revenue opportunities
March 20, 2019 | By Rande Price, Research VP – DCN