/ An inside look at the business of digital content
Archive
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Incontext Innovation
Quick reflexes and hard news: The media industry’s new reality
March 26, 2020 | By Chris M. Sutcliffe – Independent Media Reporter
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Incontext Perspectives
How blockchain can – and can’t – help advertisers navigate TV and video
March 24, 2020 | By Jason Manningham, General Manager, Blockgraph – FreeWheel -
Incontext Innovation
How three media outlets are taking their own approach to TikTok
March 18, 2020 | By Corinne Podger—Director, Digital Skills Agency -
Incontext Innovation
How Bloomberg is building a global database of expert women sources
March 12, 2020 | By Caitlin Kelly, Independent Journalist -
Incontext Perspectives
Comment sections aren’t dead (yet)
March 5, 2020 | By Kasia Kovacs – Independent Journalist -
Incontext Innovation
How Discovery’s Food Network Kitchen delivers across platforms
February 27, 2020 | By Will Harris – Independent Journalist -
Incontext Innovation
How USA Today balanced advertiser and consumer expectations in its latest redesign
February 6, 2020 | By Jessica Bateman – Independent Journalist -
In the wake of several big name failures, the industry seeks a solid Spanish language news model
January 30, 2020 | By Kasia Kovacs – Independent Journalist -
Publishers focus on the evolution of the business at the annual DCN: Next Summit
January 22, 2020 | By Carol Brzozowski – Independent Journalist -
Incontext Revenue
Fact check series, part one: the truth about “cookieless” DMPs
January 13, 2020 | By Adam Solomon, CMO – Lotame -
Incontext Innovation
The snack is back: How messaging will satisfy audience appetite for bite-sized content
January 9, 2020 | By Peggy Anne Salz, Founder and Lead Analyst – Mobile Groove -
Incontext Innovation
Yes, your newsroom can get into podcasts. Here’s how.
December 19, 2019 | By Corinne Podger—Director, Digital Skills Agency