/ An inside look at the business of digital content
Archive
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Incontext Innovation
OTT disrupted cable television and film. Is the news next?
March 11, 2021 | By Charlotte Ricca – Independent Media Reporter
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What publishers can learn from D2C brands (who learned it from them)
March 10, 2021 | By Eddie Lee, Head of Publisher Account Management – Nativo -
Incontext Perspectives
How cookie deprecation puts publishers in a sweet spot
March 3, 2021 | By Jim Egan, VP, Global Strategic Sales – IAS -
Incontext Innovation
Capitalizing on context: What if the value of news isn’t what’s new?
February 18, 2021 | By Chris M. Sutcliffe – Independent Media Reporter -
Incontext Innovation
DCN leads new era of quality content signaling with trust.txt
February 17, 2021 | By Jason Kint, CEO – DCN -
Incontext Perspectives
Cross-industry strategies for customer acquisition in media
February 15, 2021 | By Jose Luis Kruyff, SVP Broadcast/OTT, Americas — MPP Global -
Incontext Innovation
Trends, media models and platform regulation take center stage at the 2021 DCN Next: Summit
February 9, 2021 | By Greg Dool – Independent Media Reporter -
Incontext Innovation
How The Texas Tribune aligns product and editorial for audience retention
February 2, 2021 | By Peggy Anne Salz, Founder and Lead Analyst – Mobile Groove -
Incontext Perspectives
Preparing for advanced TV’s 2021 take off
January 27, 2021 | By Virginie Dremeaux, Vice President, Marketing and Communications, International – FreeWheel -
Incontext Innovation
Getting the ratio right: How the BBC is tackling gender equity in its coverage
January 21, 2021 | By Nina Goswami, Creative Diversity Lead and journalist – BBC -
Incontext Innovation
Multiplatform playbook: delivering for today’s sports fans
January 20, 2021 | By Greg Morrow, General Manager FUEL – Bitcentral -
Incontext Innovation
USA TODAY has big plans for immersive storytelling
January 14, 2021 | By Esther Kezia Thorpe – Independent Media Reporter