/ An inside look at the business of digital content
Archive
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Incontext Perspectives
How machine learning improves header bidding
October 15, 2020 | By Ankit Oberoi, CEO & Co-Founder – AdPushup
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Incontext Research
Adding algorithms in the newsroom can help build trust
June 9, 2020 | By Rande Price, Research VP – DCN -
Incontext Research
The future of media will be personal, according to PwC
June 12, 2019 | By Rande Price, Research VP – DCN -
Incontext Innovation
The bots among us: Artificial intelligence and automation are hard at work in the media business
May 23, 2019 | By Erik Martin—Independent Journalist -
Incontext Perspectives
Shakespeare, meet Einstein—Making the leap from data insights to artificial intelligence for content marketing
March 27, 2019 | By Jon Shalowitz, CEO—LiftIgniter -
Incontext Innovation
AI Is the new printing press. Here’s what that means for online publishers
January 18, 2019 | By Jon Shalowitz, CEO—LiftIgniter -
Incontext Innovation
How UPDAY’s unique blend of human and algorithmic intelligence delivers value to consumers, and the bottom line
June 27, 2018 | By Peggy Anne Salz, Founder and Lead Analyst – Mobile Groove -
Incontext Perspectives
The pros and cons of using artificial intelligence in ad tech
January 31, 2018 | By Albert Wang, Product Marketing Manager—SpotX -
Incontext Research
Practical advice for putting AI to work in the newsroom
January 17, 2018 | By Rande Price, Research VP – DCN -
Incontext Innovation
How AI and data are allowing the Associated Press to tap new revenue streams
January 15, 2018 | By Peggy Anne Salz, Founder and Lead Analyst – Mobile Groove -
Incontext Research
More video content, more confusion. We need to help consumers find what to watch
January 10, 2018 | By Rande Price, Research VP – DCN -
Incontext Perspectives
The top 8 trends for publishers in 2018
December 14, 2017 | By Mark Glaser, Founder and Publisher – MediaShift