/ An inside look at the business of digital content
Archive
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Incontext Perspectives
6 unexpected advertising predictions for 2023 and beyond
January 23, 2023 | By Todd Krizelman, CEO – MediaRadar
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Incontext Innovation
6 ways media companies use AI to meet their strategic needs
December 15, 2022 | By Damian Radcliffe, Carolyn S. Chambers Professor in Journalism – University of Oregon -
Incontext Perspectives
Five ways publishers are reducing costs with automation
November 11, 2022 | By Antoine Amann, Founder and CEO – Echobox -
Incontext Innovation
It’s time for publishers to leverage AI like social media giants do
September 16, 2022 | By Tim Ruder, Principal of Audience Development – Taboola -
Incontext Research
Publishers’ video focus among major shifts for 2022
May 17, 2022 | By Suzanne S. LaPierre – Independent Media Reporter -
Incontext Innovation
News evolution: from print, to push, to the almighty algorithm
May 11, 2021 | By Michelle Manafy, Editorial Director – DCN -
Incontext Perspectives
How machine learning improves header bidding
October 15, 2020 | By Ankit Oberoi, CEO & Co-Founder – AdPushup -
Incontext Research
Adding algorithms in the newsroom can help build trust
June 9, 2020 | By Rande Price, Research VP – DCN -
Incontext Research
The future of media will be personal, according to PwC
June 12, 2019 | By Rande Price, Research VP – DCN -
Incontext Innovation
The bots among us: Artificial intelligence and automation are hard at work in the media business
May 23, 2019 | By Erik Martin—Independent Journalist -
Incontext Perspectives
Shakespeare, meet Einstein—Making the leap from data insights to artificial intelligence for content marketing
March 27, 2019 | By Jon Shalowitz, CEO—LiftIgniter -
Incontext Innovation
AI Is the new printing press. Here’s what that means for online publishers
January 18, 2019 | By Jon Shalowitz, CEO—LiftIgniter