/ An inside look at the business of digital content
Archive
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Incontext Revenue
How one botnet evolved its fraud to elude detection and steal revenue
September 2, 2020 | By Sam Mansour, Principal Product Manager – Moat Analytics
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Incontext Research
Get your ad message right so that new TV audiences tune in
August 26, 2020 | By Virginie Dremeaux, Vice President, Marketing and Communications, International – FreeWheel -
Incontext Perspectives
Advertising’s great unknown: Why audience intent matters more than identity
August 10, 2020 | By Kristy Schafer, VP Americas – Permutive -
Incontext Revenue
Podcast ads: a bright spot in the dim digital advertising sector
August 5, 2020 | By Tim Bourgeois — Digital Media Auditor and Consultant -
Incontext Revenue
Don’t drive blind: Use benchmarks to navigate digital advertising
August 4, 2020 | By Cory Schnurr, Head of Marketplace Innovation – The Media Trust -
Incontext Perspectives
Breaking the chain: How to optimize digital advertising in the coming election
August 3, 2020 | By Paul Canlas, Research & Insights Director – IAS -
Incontext Revenue
Server-side tech will drive the future of publisher digital advertising revenue
July 29, 2020 | By Josh Torok, Senior Product Manager – Nativo -
Incontext Perspectives
As identity solutions evolve, smart publishers see an opportunity
July 28, 2020 | By Chris Hartley, Chief Revenue Officer – Britepool -
Incontext Revenue
The next ad quality plot twist: Upholding user trust during the election season
July 20, 2020 | By Tobias Silber, CBO – GeoEdge -
Incontext Revenue
Considering Ad Refresh? Here’s what you need to know
July 15, 2020 | By Vishveshwar Jatain, Marketing Manager – AdPushup -
Incontext Research
How publishers can reset to serve a cookie-less digital marketplace
July 7, 2020 | By Rande Price, Research VP – DCN -
Incontext Perspectives
Consumers and advertisers are overwhelmed by the tyranny of choice
June 22, 2020 | By Bruce Brandfon, Chief Media Officer – Duration Media