/ An inside look at the business of digital content
Archive
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Incontext Perspectives
How machine learning improves header bidding
October 15, 2020 | By Ankit Oberoi, CEO & Co-Founder – AdPushup
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Incontext Revenue
Why publishers need to push back on platform-specific “cookie-less” solutions
October 6, 2020 | By Scott Menzer, Co-founder & VP, Product & Operations – ID5 -
Incontext Revenue
Deceptive landing pages: Why ad security must look beyond the creative
October 5, 2020 | By Tobias Silber, CBO – GeoEdge -
Incontext Perspectives
Adtech’s regulatory reckoning: It’s time to do the right thing with data
September 28, 2020 | By Evan Rutchik, CRO – Ogury -
Incontext Revenue
Reducing subscription churn is critical for advertising revenue
September 22, 2020 | By Sarah Hartland, Marketing Manager – Lineup Systems -
Incontext Innovation
How Insider Inc. leverages first-party data for its partners
September 21, 2020 | By Kristy Schafer, VP Americas – Permutive -
Incontext Research
The industries surprising us with their ad spend in correlation to Covid-19
September 16, 2020 | By Todd Krizelman, CEO – MediaRadar -
Incontext Revenue
How one botnet evolved its fraud to elude detection and steal revenue
September 2, 2020 | By Sam Mansour, Principal Product Manager – Moat Analytics -
Incontext Research
Get your ad message right so that new TV audiences tune in
August 26, 2020 | By Virginie Dremeaux, Vice President, Marketing and Communications, International – FreeWheel -
Incontext Perspectives
Advertising’s great unknown: Why audience intent matters more than identity
August 10, 2020 | By Kristy Schafer, VP Americas – Permutive -
Incontext Revenue
Podcast ads: a bright spot in the dim digital advertising sector
August 5, 2020 | By Tim Bourgeois — Digital Media Auditor and Consultant -
Incontext Revenue
Don’t drive blind: Use benchmarks to navigate digital advertising
August 4, 2020 | By Cory Schnurr, Head of Marketplace Innovation – The Media Trust