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Video Strategy – FAST: The future of AVOD & how to get in the game

October 12, 2022 @ 12:00 pm - 5:00 pm | New York, NY

The quickly shifting conversation about video requires media executives to stay on top of the trends in multiple categories, from SVOD and FAST to YouTube and web/mobile/social. This live DCN event will focus on Free Ad-Supported TV (FAST) to help our members get everything they need – from the basics and how to get started to shared best practices.

Sponsors

  • 1plusX is a global marketing technology company helping media companies and marketers to unlock the full value of their marketing data. 1plusX’s core product, our AI-driven marketing intelligence platform, takes in a client’s data, enriches it, turns it into precise customer and asset profiles in real-time and finally activates it on relevant online channels. With enhanced data quality, expanded reach, and increased targeting accuracy, users of the platform can substantially improve their bottom line. Our company’s name ‘1plusX’ is a formula for modern marketing success, where data plus AI-predictions create the stepping stone for a competitive edge. Today, 1plusX operates in Europe, Asia and the US.
  • Oracle Advertising brings together data and technology to help digital advertising companies drive better business outcomes across more than 100 countries. Used by 199 out of AdAge’s 200 largest advertisers, our Audience, Context and Measurement solutions give marketers the data and tools needed for every stage of the marketing journey, from audience planning to data management, brand safety, fraud protection, contextual relevance, viewability confirmation, and ROI measurement. Oracle Data Cloud combines the leading technologies and talent from Oracle’s acquisitions of AddThis, BlueKai, Crosswise, Datalogix, Grapeshot, and Moat.
  • Taboola is the world’s leading content discovery platform, serving 360B recommendations to over 1B unique visitors each month on the web’s most innovative publisher sites, including NBC, USA Today, The Weather Channel, Tribune and Fox Sports.
  • The Weather Company, an IBM Business, helps you build a smarter business by offering transformative weather technologies that help individuals and corporations dramatically increase productivity, expand revenues and improve the media experience across platforms. Max Velocity from The Weather Company, an IBM Business, is a streamlined, browser-based video production solution that is designed to increase your creative output by enabling more team members to produce sophisticated graphics without needing specialized skills. Deployed on the security-rich Max Cloud offering, this easy to use storytelling tool helps you create more dynamic visual content, expediting the delivery of videos to your stratified audience.