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Tech and Product Innovation Series #1 – Three approaches to post-cookie identity

May 13, 2021 @ 12:00 pm - 12:45 pm | Virtual Event

Featured Speakers

  • Sheri Bachstein

    GM, IBM Watson Advertising

    CEO, The Weather Company
  • Pranay Prabhat

    Sr. Director of Engineering

    The New York Times Company
  • John Price

    SVP, Revenue Operations and GM of Catalyst

    Complex Networks

A DCN members-only series of events designed to dig deeply into how DCN’s premium publisher members are managing various aspects of the technology and product areas of their businesses. DCN members will have time during the event to share their insights and expertise and to help each other with practical, in-depth information for their businesses.

Sponsors

  • Algolia is a search and discovery solution that engages users by connecting their intent with the most relevant content, personalized for each user, and delivered in real-time on the device or platform of their choice. We fuel your digital strategy with sophisticated search technologies and AI technology. Our globally distributed infrastructure and flexibility to support any language makes it easy to extend a consistent search experience to every corner of the globe. Algolia helps over 10,000 companies, including NPR, France.tv, Medium, Politico, and The Times, drive engagement and increase loyalty with search and discovery.
  • Bonsai is powering the secular shift to content-driven commerce. Leading publishers use Bonsai’s end-to-end solution to integrate shopping opportunities directly within your article–seamlessly bringing together publisher content with multi-merchant shopping, universal checkout, and wholly managed fulfillment. Publishers have complete control over their users’ journey, unprecedented visibility into shopping behavior, and full access to their customer’s first-party data, ad targeting, and data sales. We enable premium publishers like BuzzFeed, COMPLEX, Well+Good, VICE, Gallery Media, and Group Nine to think and act like retailers without the lift associated with setting up an e-commerce store. Bonsai offers payouts 2-3x higher, increased freedom from the dominant affiliate platforms, and solutions to grow meaningful reader relationships, improving lifetime value and loyalty.
  • DanAds is the Stockholm-based leading provider of self-service advertising technology, supplying publishers with white-labelled, customisable and scalable self-service platforms. Owing to the Scandinavian penchant for transparency, DanAds believes that openness between advertisers and publishers is necessary to increase engagement and drive scale. The company supplies a closed ecosystem in which all operations and data are controlled by the publisher. DanAds was founded in 2013 and currently employs 20 full-time staff at its headquarters in Stockholm as well as more than 100 consultants worldwide. Among DanAds’s clients are some of the world’s leading traditional publishers including Hearst Magazines and Bloomberg Media Group as well as some of the largest UGC (user-generated content) platforms such as Tripadvisor and SoundCloud.
  • GeoEdge’s mission is to protect the integrity of the digital advertising ecosystem and to preserve a quality experience for users. GeoEdge’s advanced security solutions ensure high ad quality and verify that sites offer a clean, safe and engaging user experience, so publishers can focus on their business success. Publishers around the world rely on GeoEdge to stop malicious and low-quality ads from reaching their audience. GeoEdge allows publishers to maximize their ad revenue without quality concerns, protect their brand reputation and increase their user loyalty.
  • The MediaGrid, which is powered by IPONWEB, is a new supply curation platform that sits on top of existing programmatic infrastructure and creates an open environment where curation partners can deploy unique data and bidding intelligence against the bidstream to create differentiated buying strategies, while still working with preferred buying platforms for execution. The MediaGrid partners with major agencies, data owners, and premium publishers to restore relations between media buyers and sellers, enabling more intelligent supply curation and transforming their programmatic channels into real value drivers and points of differentiation.