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Legal & Legislative Committee Calls are webinars summarizing and commenting on important policy, law, and legislative news surrounding digital content. Only Digital Content Next Publisher members may attend. If you are a DCN Publisher, please contact [email protected] for information on how to register.
Meeting Agenda
The DAA has announced that September 1, 2015, will be the U.S. enforcement date for its Mobile Guidance to its Principles. The DAA’s two accountability partners — the Council of Better Business Bureaus and the Direct Marketing Association — will commence active monitoring and enforcement of the mobile marketplace (tablets, phablets and smartphones), adding to their existing enforcement of DAA Principles. For Digital Content Next members interested in what the enforcement partners will be watching for, particularly as it may pertain to first parties, representatives of the DAA and CBBB will present.
