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Hot Topic: Advertising Strategy – Integrating AI: Monetization at scale

November 6 @ 11:00 am - 11:45 am | Virtual
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With the rapid introduction of AI-generated content and hyper-personalization, businesses are seeing a massive increase in advertising efforts, leading to higher volumes. The pressure to scale operations to match the pace of content generation is at an all-time high, which requires a robust approach to Ad Operations. Join Theorem’s Head of Global Accounts, Michele Bavitz, and SiriusXM Media’s VP of Ad Product Marketing, Molly Fuard to learn how businesses can synchronize the “right brain” creativity with “left brain” operational efficiency in publishing by strategically leveraging automation-focused technology.

These hot topic discussions will bring together DCN members to discuss the most pressing issues impacting their ad sales and business teams: From managing a cookie-less future, to brand safety, to tensions between advertising and subscriptions and more – these closed-door, members-only discussions are the best place to share insights with your senior executive peers that will shape and grow your business.

Session sponsored by:

Theorem Logo

Featured Speakers

  • Molly Fuard

    VP, Ad Product Marketing

    SiriusXM Media

  • Michele Bavitz

    Head of Global Accounts

    Theorem

Sponsors

  • Theorem is a complete media and marketing services provider designed for the digital age. We help our clients scale, by executing, managing, analyzing and optimizing all forms of digital media and marketing campaigns on their behalf. Allowing our clients to save time and money, so they can focus on their own business success. Across 20 years, we have helped our clients become more commercially effective and operationally efficient by combining consultancy, managed services and automaton solutions.
  • MediaRadar revolutionizes ad sales by enabling sales executives spend their time pitching and closing deals, instead of researching and preparing. MediaRadar helps sellers determine the best prospects to pursue, which offerings to pitch, and how to position themselves most effectively against their competitors. MediaRadar is built on the most comprehensive and up-to-date database of multimedia advertising information available.
  • Permutive’s Audience Platform puts publishers in control of their revenue by enabling them to reach and monetize 100% of their audience while respecting consumer privacy. Permutive enables publishers to develop unique audience insights, optimize campaigns on the fly, and provide detailed mid- and post-campaign reports. In unlocking the true value of their audience, Permutive’s customers drive direct deals, win more RFPs, and secure repeat business with advertisers. Permutive is trusted by the world’s largest publishers including News Corp, Hearst, BuzzFeed, Penske Media, Future plc, the BBC, The Guardian, Vox Media, Insider, Hubert Burda Media, Condé Nast International, Trusted Media Brands, Hello! and Unify.
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