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DCN Subscription Innovation

September 20

Hearst Tower, NYC

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Publishers are in it to win it when it comes to subscriptions. Just a few years ago it was hard to strike up a conversation about subscription strategies and now, in mid-2018, subscriptions have officially reached “hot topic” status. Whatever the reasons, it’s clear that publishers have moved beyond relying solely on ad revenue and are focused on building a more diversified revenue approach that includes subscriptions and memberships.
But no one said change is easy.

The list of challenges is long and is best addressed with a deep understanding of your audience and of how to leverage your brand to build a direct relationship with them. We’ll cover organizational challenges, innovative approaches, how email is a subscription workhorse, and how to smartly align data and insights with action. The day will include representatives from member companies in both print/digital and video/OTT subscription roles who will offer insights applicable across channels.

To see the full agenda and speaker list click here.

Sponsored by:

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  • Ted Bongiovanni

    Director, Product

    Consumer Reports
  • Jason Fox

    VP & Chief Digital Officer

    Consumer Reports
  • Miki King

    VP, Marketing

    The Washington Post
  • Michelle Manafy

    Editorial Director

    Digital Content Next
    (Interviewer)
  • Shauna Plesmid

    Manager for Digital Marketing, Acquisition

    The Washington Post
  • Matt Skibinski

    Reader Revenue Specialist

    The Lenfest Institute for Journalism
  • Kim Stehle

    VP & CMO

    Consumer Reports
  • Jon Steinberg

    Founder and CEO

    Cheddar
    (Interviewee)
  • Christy Tanner

    EVP & GM

    CBS News Digital
  • John Wiley

    Associate Director, Data Science & Analytics

    The Wall Street Journal