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Content Everywhere Series – Managing Off Platform Content with an SEO and Audience Development Strategy

October 8 @ 12:00 pm - 12:45 pm | Virtual Event

A DCN members-only series of events to discuss some of the hottest topics for publishers around distributed content, from monetization strategies and building strong distribution teams, to negotiating with platforms, protecting your brand loyalty, smart measurement and more.

Anna and Claudio will describe how the audience department is structured at The New York Times and how they work with the newsroom. They’ll also talk about what tools they use to make data-driven decisions about coverage and their four key desk goals to achieve audience growth.

Featured Speakers

  • Claudio Cabrera

    Deputy Off-Platform Director, News SEO

    New York Times
  • Anna Dubenko

    Deputy Audience Director Editor

    New York Times