The session will take a deep dive into the launch of Bloomberg Originals, a new brand for premium video programming on Connected TV, Bloomberg TV primetime and Bloomberg.com. It will examine the strategy behind the launch, execution of the rebrand — including the debut of new original programming — and success of Bloomberg TV (BTV/BTV+) on streaming.
These hot topic discussions bring together DCN members to discuss the most important issues impacting their streaming efforts: From creative challenges and product development to churn-reducing marketing strategies, audience dynamics and more. These closed-door, members-only discussions are the best place to share insights with your senior executive peers that will shape and grow your business.