A DCN members-only series of events designed to dig deeply into the critical issues, challenges and innovations of driving consumer revenue with subscriptions and memberships. Join us for these insightful presentations and open conversations with your DCN peers.
In this session, John Tierney, Senior Director, Ticketing for Major League Baseball (MLB) will take DCN members through the strategy behind the MLB’s ticketholder life cycle at this members-only, closed-door event. He’ll reveal how their data science and analytics team’s “fan avidity metric” – based on their fan’s digital interactions with MLB and its clubs – helps to quantify the strength of a fan’s relationship with each team and drives tactics in their subscription strategy.