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2014 DCN Summit – EPIC

January 22, 2014 - January 24, 2014 | Miami

Please join us for the 12th Annual OPA Summit [Note: DCN was previously the OPA] at the Mandarin Oriental in Miami, Florida from January 22nd (opening cocktail/dinner reception) to January 24th, 2014 (wrapping at noon). This private, off-the-record meeting is attended exclusively by senior executives from OPA member companies and will offer thought provoking discussion around an “EPIC”  theme: Energize. Profit. Innovate. Change.

At this year’s OPA Summit we will focus on strategies for maximizing and monetizing your brand’s strengths – creating the content people love – while embracing change and fostering a culture of continuous innovation. You will learn how to:

  • Refocus on your best customers to create better products and more effective advertising and marketing solutions.
  • Better leverage organizational and customer data to drive innovation and user-centric products.
  • Create management, recruiting and retention strategies that drive success.
  • Leverage insights from technology that is moving and disrupting the market.
  • Profit from the next big growth opportunities.

At the OPA Summit, you will benefit from the experience of your peers as well as the perspectives of best-selling authors and leading industry, agency and marketing executives. We are pleased to have a great line up of speakers including:

  • Adam Bain, President of Global Revenue, Twitter
  • Dr. Tomas Chamorro-Premusic, Professor of Business Psychology, University College, London
  • Brian Cooley, Editor-at-Large, CNET
  • Peter Fader, Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania
  • Scott Hess, Senior Vice President, Human Intelligence, Spark SMG
  • John Paton, CEO, Digital First Media
  • Tony Tjan, CEO, Managing Partner & Founder of Cue Ball,  Vice Chairman, Parthenon and best-selling author of Hearts, Smarts, Guts and Luck
    Strauss Zelnick, Founder, Zelnick Media