What the DCN team has been reading this week:

• Medium: Theft, Lies, and Facebook Video (7 min read)
• AdExchanger: What The Past Says About The Future Of Ad Tech (5 min read)
• Ad Age: Marketers: Stop Advertising on Pirate Sites (4 min read)
• Marco.org: The ethics of modern web ad-blocking (6 min read)
• CapitalNY: Can NPR seize its moment? (13 min read)
• Silicon Republic: PageFair to save the internet as ad-blocking losses soar to US$21.8bn (3 min read)
• WSJ: Google Creates Parent Company Called Alphabet in Restructuring (5 min read)
• Adobe Primetime: The $18B Conundrum: Adblocking Goes Mobile & Mainstream (2 min read)
• Vox: 2015 is the year the old internet finally died (12 min read)

What the team at DCN has been reading this week:

• LinkedIn Pulse: The Denominator Problem: Understanding the Rising Cost of Human Attention (10 min read)
• MondayNote: What the Ad Blocker Debate Reveals (8 min read)
• Re/Code: Facebook’s Ronda Rousey Problem — Which May Not Be a Problem for Facebook at All (5 min read)
• AdExchanger: How Can We Overcome Programmatic’s Principal-Agent Problem? (3 min read)
• Nieman: The New York Times built a robot to help make article tagging easier (6 min read)
• Medium: Theft, Lies, and Facebook Video (6 min read)
• LUMA Partners: Q2 2015 Video Report (slideshow)
• MediaPost: Ad-Blocking Companies and EFF Unveil New ‘Do Not Track’ Standards (3 min read)
• Re/Code: Is Facebook a TV Alternative for Advertisers? Not Yet. (3 min read)
• The Verge: The changeup: How baseball’s tech team built the future of television (20 min read)

Our picks of the must-reads from around the web:

• Ad Age: Ad Blocking: A Problem in Need of a Creative Solution (4 min read)
• Politico: Nick Denton Wins Again (4 min read)
• WSJ: With Online Ads, “Viewable” Means Different Things to Different People (3 min read)
• Capital: What are they thinking? National Journal seizes the day (9 min read)
• Lorne Brown: The Middleman – Friend or Foe? (4 min read)
• Vox: Is the media becoming a wire service? (7 min read)
• WSJ: New Breed of Digital Publishers Just Say No to Ad Tech (7 min read)
• MediaPost: More Meaningless Advice for Premium Publishers (3 min read)
• Nieman: Trouble in paradise? How the struggles of two Hawaiian paywalls reflect larger industry trends (4 min read)
• MediaPost: 4As Launches Digital Ops Committee, Will Focus On Supply Chain Issues (1 min read)

Our picks of this week’s must reads from around the web: 

• BusinessInsider: Here is the embarrassing truth about Adblock that ad tech executives refuse to admit (4 min read)
• MondayNote: 20 Home Pages, 500 Trackers Loaded: Media Succumbs to Monitoring Frenzy (7 min read)
• The Guardian: Brand marketers need a new perspective on digital marketing (4 min read)
• MediaPost: Programmatic Represented 52% of Display Ad Spend In 2014 (3 min read)
• WSJ: U.S. TV Ad Spending Fell in Second Quarter (2 min read)
• Digiday: How The Washington Post cut its page load time by 85 percent (3 min read)
• TechCrunch: Data Privacy Just Makes Good Business Sense (6 min read)
• MediaBriefing: It’s complicated: The tangle of news, native advertising and trust (7 min read)
• The Guardian: Ad tech is killing the online experience (4 min read)
• The Verge: The mobile web sucks (8 min read)
• WSJ: Ad Blockers, Internet Advertisers Play Cat and Mouse (3 min read)

Our picks of the must-read stories from around the web: 

• MondayNote: News Sites Are Fatter and Slower Than Ever (6 minute read)
• USA Today: Wolff: In digital media’s youth crusade, career paths are fuzzy (3.5 minute read)
• MediaPost: World Wide Web Consortium Unveils Do-Not-Track Standards (3 minute read)
• AdExchanger: Ad Blocking Is The Symptom Of A Bigger Disease (4 minute read)
• Poynter: Mid-year report: The newspaper industry’s billion dollar challenge (3 minute read)
• Atlantic: ESPN’s Plan to Dominate the Post-TV World (19 minute read)
• Wired: Google’s Ad System Has Become Too Big To Control (5 minute read)
• NYT: Facebook Said to Seek Music Video Licensing Deals (4 minute read)

 Our picks of the must-read stories from around the web: 

• Michael Wolff: The End of Advertising As We Know It (7 min read)
• AdMonsters: Ad Blockers at the Gates – Mobile Safari Opens the Door (9 min read)
• Inc: Mastering the Art of Pricing: What the Textbooks Don’t Teach You (6 min read)
• Business Insider: The ‘terrifying’ moment in 2012 when YouTube changed its entire philosophy (4 min read)
• Jeff Jarvis: Negotiating for News (11 min read)
• Nieman: How research (and PowerPoints) became the backbone of National Journal’s membership program (8 min read)
• New York Times: How Television Won the Internet (4 min read)
• The MediaBriefing: Breaking away from the usual ad funded topics (7 min read)
• TheDrum: Sir Martin Sorrell on Mad Men and why print is undervalued (3 min read)
• NYT: When a Company Is Put Up for Sale, in Many Cases, Your Personal Data Is, Too (7 min read)

 Our picks of the must-read stories from around the web:

• Econsultancy: Here come the ad blocker blockers (2 min read)
• TheMediaBriefing: The way we were: 10 ways UK media consumption has changed in the last decade (4 min read)
• NYTimes: Can Wikipedia Survive? (5 min read)
• AdExchanger: Cyber Security Experts Take Aim at Sourced Traffic (4 min read)
• The Recorder: FCC Asked to Get Tough on Do-Not-Track (1 min read)
• Nieman Lab: How Renée Kaplan, the FT’s first head of audience engagement, approaches her new role (8 min read)
• The Verge: Google launching News Lab to provide tools for journalists (1 min read)
• NYTimes: Comedy Central in the Post-TV Era (11 min read)
• Neiman Lab: Notifications are annoying. Is there a good way to make them better? (4 min read)

Our picks of the must-read stories from around the web:

• Re/Code: Apple’s Latest Product Is Privacy (5 min read)
• Al-Jazeera: Google’s Privacy Whitewash (3 min read)
• Business Insider: All of Germany Just Signed Up To This Micropayment App (3 min read)
• MondayNote: The Redistribution Game for News (7 min read)
• AdWeek: ANA to Launch Fact-Finding Probe Into Media-Buying Kickback Claims (2 min read)
• Poynter: NYT to Publish Roughly 30 Stories Per Day Within Facebook (1 min read)
• Digiday: Copyranter: Between ad tech and creativity, an all-out war (4 min read)
• Fortune: One big problem with Facebook as a platform for news: It deletes things (4 min read)
• MediaPost: Fraud, Viewability and Rebate Issues All Cut From the Same Cloth (3 min read)
• Tow: What the 2015 Digital News Report Says About the USA’s News Landscape (7 min read)

• Robert Phillips: The 2015 Anthony Howitt Lecture – Who Can You Trust? (17 min read)
• Techcrunch: Adblocking and the End of Big Advertising (6 min read)
• NYT: Sharing Data, but Not Happily (3 min read)
• Nieman Journalism Lab: For news organizations, this was the most important set of Apple announcements in years (10 min read)
• Re/Code: Sling TV’s Web TV Subscriber Numbers Keep Growing, Now Around 250,000 (2 min read)
• FT: Apple rewrites app economics for media (7 min read)
• Techcrunch: The Online Privacy Lie Is Unraveling (10 min read)
• WSJ: Ad Blocking Could Be Coming to Apple’s Mobile Browser (1 min read)
• Washington Post: Apple’s News app might help Apple. It probably won’t help the news. (4 min read)
• Augustine Fou: Free Advice for Brands to Reduce Ad Fraud (4 min read)

• Pew: Millennials No Less Trusting (or Distrusting) of News Sources (3 min read)
• TechCrunch: Google Photos Reminder: Smile, It’s Free — You’re The Product! (5 min read)
• Nieman: The scariest chart in Mary Meeker’s slide deck for newspapers has gotten even a little scarier (3 min read)
• Reuters: Vladimir Putin’s censorship agenda targets online giants (5 min read)
• Digiday: 5 ways Time Inc. is trying to make paywalls work (3 min read)
• Business Insider: $25 billion in media money just went up for grabs — and nobody can agree on why  (6 min read)
• Guardian: Rusbridger’s farewell illustrates the huge changes to the media in 20 years (4 min read)
• Ad Age: 10 Things You Need to Know Now About Programmatic Buying (4 min read)
• AdExchanger: Please Stop Calling It ‘Currency’ (3 min read)
• WashPost: Steve Case: Get ready, the Internet is about to change again. Here’s how.  (6 min read)

• Washington Post: How the battle for the future of the web is shaped by economics (5 min read)
• Digiday: Kraft: Digital advertising has a serious data quality problem (20 min video)
• Folio: TheStreet Experiments With A Freemium Model For Its $50-Million Subscription Service (2 min read)
• MediaPost: It’s Not TV, It’s VAB: Trade Bureau Drops Cable, Television Too (2 min read)
• WSJ: Belgian Watchdog Raps Facebook for Treating Personal Data ‘With Contempt’ (4 min read)
• AdWeek: With Facebook’s Instant Articles, Publishers Contemplate a Social-First World (4 min read)
• Ad Age: Behind All Good Ad-Tech Is Data — and Verizon, AOL Have Lots of It (4 min read)
• WSJ: With Facebook’s Instant Articles, Publishers May Find 70 Cents Is Better Than a Dollar (4 min read)
• Jeff Jarvis: I, for one, welcome our new newsstand (9 min read)
• AdExchanger: Fraud And Data Ruptures Could Spark a Consumer Revolt (5 min read)

• AJR: Ad Blocking Poses a Growing Challenge to Media Companies (5 min read)
• The New Yorker: Tomorrow’s Advance Man (1h read)
• Politico: N.Y. Times accelerates digital-first effort (2 min read)
• eMarketer: Marketers Share Data Externally, Whether or Not They Want To (2 min read)
• Microsoft: The Facebook “It’s Not Our Fault” Study (5 min read)
• AdWeek: Marketers React to Mobile Viewability Criteria, as Challenges Loom (3 min read)
• NYT: For Verizon and AOL, Mobile Is a Magic Word (7 min read)
• TheWorldPost: Facebook Said Its Algorithms Do Help Form Echo Chambers. And the Tech Press Missed It. (7 min read)
• Vox: Cable news is in trouble, and it’s more about the news than the cable (4 min read)
• CNET: Feds to cable industry: Embrace broadband competition, or else (6 min read)